Business Strategy for Uber

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
P1-Impact and influence of Macro environment ........................................................................3
M1 – Critical analysis of external factors ...................................................................................5
P2- Internal evironment and capabilities ....................................................................................5
M2- Critical analysis of internal capabilities ..............................................................................6
LO3..................................................................................................................................................7
P3. Porter's 5 forces model of Uber ...........................................................................................7
LO4..................................................................................................................................................8
P4. Devising strategic panning for Uber .....................................................................................8
Strategic plan of Uber ...............................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategy refers to the long term action plan adopted by the company in meeting
common desired goals of the company. It includes companies objectives and goals where it lays
down type of product and services that is being planned by the company to reach and sell it to
the end customers and the market which company need to target which will lead to company
achieving its target in terms of its profitability and boosting the sales and revenues of the
company . Uber technologies Inc which is commonly known as Uber offers wide variety of
services such as hire vehicles, food delivery that forms part of Uber eats, couriers, packaging,
freight transportation and various others with partnership with various biggies all across the
globe. Present report will brief on impact and influence of various macro factors, its internal
environment and capabilities, will apply theory of Porter five force analysis and will apply
various theories and models to assess strategic direction of the company.
MAIN BODY
LO1
P1-Impact and influence of Macro environment
It is a condition that exist in the economy as whole rather than a section or a particular
region. These are the external factors that affect the business functioning and for which company
needs to closely monitor and account to the same to survive in various business dynamics and to
face the challenges more effectively and prominently. This could be better understand using
PESTLE analysis – It includes factors as
Political- This factor has affected business operations of Uber as it has faced lots of
controversies as in initial development it did not accounted to clear regulations as it was diffiicult
to pinpoint to whom insurance lies in when there is accident happens that accounts to fault of
company or its driver where they have faced additional scruitny where government of france
filed complain against uber drivers not having taxi licences , which imposed various penalties,
cease its operations.
Economical – This factor influence as its drivers respond to customers quickly and drive them
to there location where its services are often cheaper than other taxi providers and which is easier
on part of customers to schedule the same and which ar affordable according to there income
level.

Social- Company accounts to this factors as customers of company enjoys as its easy to access its
platforms whereby company operations are designed in a way that facilitates choosing an
appointment and pick time easy for its customers by the use of its app on smartphones which
ensures building trust, loyalty by customers towards its services (Pan, Chen, Zhan, 2019).
Technological- Company accounts to various continuous technological improvements which
accounts to fostering growth of the company where it also get valuable insight about and from
its customers regarding experience of there journey where they give it according to them star
rating and also with its drivers which helps in assessing business operations of the company.
Customer make appointment through the app where by its technological innovation it helps
customers to know about its relevant cost, traffic congestion, weather forecast and various others.
Environmental- Company accounts to this factors where many believes that vehicles result in
pollution and give rise to traffic congestions where studies have shown that uber has ot increased
traffic congestions whereby general public prefer to use Uber vehicles over public transportation
as its vehicles are so well designed which prospers to efficient utilisation of fuel that dose not
encounter environment pollution and has an positive impact on environment protection,.
Legal- Company abide and accounts to follow all rule and regulations being laid down in various
region all across the globe in which its business operates as it does not serves as discontinuation
of business operation and ensures general audience and public that its operation are on fair
grounds and not meant with the purpose to fraud or cheat potential customers which helps
company not to account to various restrication in its business operations (Pupo Kairuz, 2020).
It could also be understood with the helps of
Stakeholder Analysis -It is the process of asseing the system and changes that are highly
potential as they relate to intersted and relevant parties to business operatiion that are being
termed as staeholders, it is referred as key stakeholder who are related with a project. This are
subdivided into
High power and high interested people stakeholders that manages closely- this are the people
in uber who have high power and high interest in business and are the makers of decision and
contribute and leads to have high impact on undertaking success and managed closely to
manage with there pass judgment This helps in formulation of Uber strategy and its operations
as it leads to decision making in the company which is highly effective and which helps the