The Influence of Business Strategy

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Strategic Planning.............................................................................................................1
1.2 Factors considered for formulating strategic plan............................................................2
1.3 Techniques for strategic business plan.............................................................................3
TASK 2............................................................................................................................................4
2.1 Organisational audit of Beach Break Live.......................................................................4
2.1 Environmental audit of Beach Break Lives......................................................................4
2.3 Stake holder analysis........................................................................................................5
2.4 New strategies for companies...........................................................................................5
TASK 3............................................................................................................................................6
3.1 Strategies relating to market entry, substantive growth, limited growth..........................6
3.2 Justification of the above stated Strategy for VW AG - .................................................7
TASK 4............................................................................................................................................8
4.1 Responsibilities of personal who are charged with strategy............................................8
4.2 Resources required to implement new strategy ...............................................................9
4.3 SMART concepts for the achievement of target..............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Volkswagen is one of the most popular manufacturing company. In the market when
there is a need of a solution for a special market, joint venture is probably happen. For the
growth of businesses or achievement of goals companies can create some market or business
strategies. This article will describe the process of strategic planning. From this article
organisation can understand the procedure of formulations of new strategies. It covers all the
approaches which is helpful to measure strategy evaluation. After identifying the strategies it
should be clear that how to implement that strategy.
TASK 1
1.1 Strategic Planning
Vision. Vision is basically the ability to see and in business terms vision is used for long
run so that the particular company like Beach Break Live company that is a event management
company can survive for longer period in the market. Vision defines the ability of the company
and their willingness towards achieving the success. The vision of Beach Break Lives is nery
clear as they want to provide their best services in short period so that they can retain in the
market and maximise their profit ratio. Beach Break Lives is very clear with their vision that
their first priority is their customers and then comes the rest. Vision is made for long period so
that a company can retain in the market and improves efficiency to take their organisation to
another level and maximises the profit ratio.
Mission. Mission and Vision are in separable because they cannot work individually.
Mission and vision are like two sides of a coin as mission is very important to complete a vision
(Teece, 2010). Mission completes the vision as it has all planning treatises by implementing
them as plan of action a company can achieve its goals on time Beach Break Lives has a mission
to achive efficiency in their operations by their professional work force by satisfying customers
from the core so that they can recognition in the market by their customers They want to create
unforgeable events for their customers so that they can hold their customers to at last. Beach
Break Live has very definite mission to focus on their customers and only on their work by
giving priority to the preferences and choices so that they can provide best of their services in
less time and money(Astrachan, 2010.).
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Goals. Goals is one of the most important term in setting business as without goals
business can't get established. Goals defines the definite plan of action of the company as these
includes what they want to achieve in what time and on which level. Goals decides the future of
the company as it decides its position in the market so goals is not a secondary as they should be
discussed before objectives. Beach Break Live is a event management company that's why it
should set a goal for longer period by providing best or excellence services to the customers and
towards achieving great position in the market by generating more customers in the market.
Beach Break Live mostly prefers specific, measurable, achievable and time bond goals so that
they can relate to every thing in the market among the customers to achieve great position in the
market after some years(Johnson, G., 2013.).
Objectives. Objectives are the most important term in the organisation as they include
each and every aspect of business and gives the final result. Beach Break company has basic
objective of customer service which includes every thing about customers choices and
preferences so that they can retain the existing customers and will be able to generate more
customers(Bharadwaj, A.,2013. ). A company can only grow when he keeps his customers happy
in all the possible manner by listening to them and solving all their problem from the core.
1.2 Factors considered for formulating strategic plan
Strength. This is the most and first discussed factors in strategic plan as it defines the
ability and the quality of the services provided by the company to their existing customers so that
thy can retain in the market and match the market level by fighting competition to maximise
efficiency and brings effectiveness in the company. Beach Break Live show its strength through
its customers because it has very strong network of customers and working tean all around the
world. This company provides the best quality services to its customers in less time and in less
pay.
Weakness. Each and every company has some kind of weakness which leads them down
in some way or the other. Beach Break Love has only one weakness and that is its
communication chain as communication chain defines the speed of the services that are
providing by a company.
Competition. Competition is there in every field no matter you are in what team so if
company wants to survive in the market then he need to fight the competition by analysing all
the factors that are affecting the company's environment. A company needs to prepare a detailed
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