This report discusses the impact of macro environment on Canon Inc., SWOT and VRIO analysis, Porter's Five Forces model, and strategies to improve competitive edge and market position. Canon Inc. is a leading electronic company offering a wide range of products. The report analyzes the impact of political, economic, social, technological, environmental, and legal factors on the organization. It also evaluates the internal environment and capabilities of Canon Inc. using appropriate frameworks. The report applies Porter’s Five Forces model to evaluate the competitive forces of the electronic industry. Finally, it suggests appropriate strategies to improve the competitive edge and market position of Canon Inc.