Introduction Business strategy is the long term plan of the organisation that is requiredtoexecutetoachievethegoalandobjectiveofthe business. Business strategy also helps the management to set the goal and the objective of the organisation and in setting up the plan and the procedure to achieve such target.
1.1Business missions, visions, objectives, goals and core competencies inform strategic planning when formulating strategic plans Business strategy is the important part of the management of any of the organisation and it is required to form strategies in the business so that the objective and the goal of the business can be achieved. Business strategies are generally run for long time and it the part of the management of the organisation. The business can be successful only if the business adopt strategies according to their mission, vision, goal and objective because it is not necessary that every strategy that is being formulated fit to the business so it is important for the business to formulate the strategy that fits to the goal and objective of the business.
1.2 Factors that have to considered when formulating strategic plans There are many factors that must be consider to formulate the strategic planning so that goal and objective can be achieved. Following are the key factors that the business have to consider when formulating strategic plan: Engagement It means to engage all the level staff of the organisation while formulating the strategic planning. It helps the organisation to build their commitment to the actual implementation of the plan. It is important to consider the employees of the organisation while formulating the strategies because they provide better understanding into the issue , challenges which can not be fully understand. When there is staff engagement in strategic planning then the execution rate of the strategy can be increased.
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1.3 Evaluation of the effectiveness of the techniques that are used in strategic business plan Strategic business plan helps the organisation to achieve their goal and objective and also help to maintain the standard of the organisation in the market. It is important for the business to adopt the effective strategic plan so that they can be implemented in the business to get the desired result. There are many techniques that can be used by the business to implement the effective strategic management plan in the organisation as SWOT Analysis, Nominal ranking, team facilitation etc.
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