INTRODUCTIONBusiness strategy is art and science which is used to provide effectiveness in businessorganisation. This process is established when a firm set their vision, mission, objectives andfuture goals. In this process strategic management take place to established effective planningand business opportunity for a organisation. This project report is based on mobile industrywhich has vast structure in new era (Akter, 2016). It includes external environmental analysis ofmobile industry that determine impact of these factors on working environment. External factorsare find out through PESTEL analysis to gain competitive advantages easily. PESTEL analysis of Telecommunication industry are given below - Political Factor -These factor are related to government policy, norms, legal terms and other procedures.For mobile industry it is very important to understand all these terms and build effectivecooperation with government to create their own image in market easily. In new generation Wi-Fi and internet play a most important role in individual's life so for government authorities it isvery important to understand its value as a basic human right. At some places companies alsoneed to make their policy and up date them according to various changes as political law,government regulatory and other basic terms that can affect their business procedures. Mobiletelecom industry build various career path for people to understand its values and build theircareer with new technology and innovative ideas. Through these kind of ideas and plangovernment and economy of a country also get appropriate growth. Sometimes politicalenvironment is negatively interrupt in mobile sector (Alsudiri, Al and Eldabi, 2013). Generallythese risk factor are relate to regulation policies, network licensing and other trade barriers aswell. Political risk is situated in national security and other human issues that are determines aspolitical force for mobile industry. At that time government needs to understand its value andimportance for people and provides appropriate freedom like other services factors. After a long time some government initiative and telecom conferences build relation withgovernment bodies to emerged their services in a country. It is very obvious that governmentregulate policies for a business industry to reduce its negative effects on their people but for themit is necessary to understand its worth also that can be need or demand of individual for survivingtheir life. For uses of telecommunication industry are related to internet resources, business1
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