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Business Strategy Tesco Plc

Added on - 12 Nov 2020

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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Macro environment factors affect the organisation as well as it's strategies..........................1TASK 2............................................................................................................................................3P2 Explain internal environment which affect the organisation..................................................3TASK 3............................................................................................................................................5P3 Apply Porter's five force model in the organisational context...............................................5TASK 4............................................................................................................................................6P4 Application of model, concepts and theories..........................................................................6CONCLUSION................................................................................................................................9REFERENCE.................................................................................................................................10
INTRODUCTIONBusiness strategies is the master plan where management of the organisation used for thecompetitive advantage through operational activities. It include the various actions, functions andactivities. Also it required for the decision making process which further helps in increaseproductivity as well as profitability (Westerlund, Leminen and Rajahonka, 2014). It helps thebusiness to identify their potential opportunity and take whole advantage of it. For the betterunderstanding of this concept, this report chose the Tesco Plc. TESCO is UK based retailcompany which deals in groceries merchandise and it was established in 1919 and founded byJack Cohen. This report include the various topics such as impact of micro environment onorganisation as well as analyse the internal analysis with the help of effective framework. Inaddition, apply five force model for the analysis of competitive market and use various theories& concepts for the starchitect planning.TASK 1P1 Macro environment factors affect the organisation as well as it's strategiesMacro Environment:It is uncontrollable factors that affect the business, it's decisionmaking process, strategies or performances. These factor affect the most and it will be analysingthrough PESTEL analysis and it will be conducted on Tesco which is discussed below:PESTEL analysis:This analysis help the organisation to identify those factors which affect thewhole organisation and it's decision making process (PESTEL Analysis,2019).Political:Government policies, stability, market trends, tax policy, foreign trade policyand trade restrictions. These are the factors which affect the Tesco and it's growth in the globalmarket.Opportunity:Tesco generate the employment opportunities which converted into more demandof customers regarding product and diversifies the workforce. Where they underperform, whereTesco have opportunity for joint venture where local company help Tesco to expand theirbusiness.Threats:Government regulation also build pressure on Tesco and force them to change theirpolicies according to the significance requirement.
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