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Business Strategy of Sony Corporation (Task 1)

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Added on  2023-04-22

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This presentation discusses the strategic context, planning techniques, organizational audit, PESTLE analysis, stakeholders, and recommended strategy for Sony Corporation. It also includes the mission, vision, core competency, goals and objectives, issues involved in strategic planning, and references.

Business Strategy of Sony Corporation (Task 1)

   Added on 2023-04-22

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BUSINESS
STRATEGY OF
SONY
CORPORATION
(TASK 1)
Business Strategy of Sony Corporation (Task 1)_1
STRATEGIC CONTEXT OF SONY
CORPORATION
Mission:
To transform the world through quality.
Vision:
To develop a highly connected society
To make the users experience joy of advanced
technology.
Business Strategy of Sony Corporation (Task 1)_2
CONTI.....
Core competency:
Well defined research and development division
Highly trained human resources
Good leadership
Goals and Objectives:
Provision of innovative mobile products.
Provision of environment friendly products and service offering.
Business Strategy of Sony Corporation (Task 1)_3
ISSUES INVOLVED IN
STRATEGIC PLANNING
Lack of understanding about changing external
environment.
Lack of focused approach
Implementation issues of the planned strategies
Lack of expertise in formulating strategic plan
Wrong decisions related to leadership
Planning based on assumptions rather than facts.
Business Strategy of Sony Corporation (Task 1)_4

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