Understanding the Process of Strategic Planning

Business Strategy
TASK 1 (LO 1) UNDERSTAND THE PROCESS OF
STRATEGIC PLANNING

Volkswagen Vision
“To be the most successful, fascinating and sustainable automaker in the world”

Volkswagen Mission Statement
“Our pursuit of innovation and perfection and our responsible approach will help
to make us the world’s leading automaker by 2018 – both economically and
ecologically”

Volkswagen Objectives
To become a world leader in customer satisfaction and quality
 To capture above-average share of growth in major markets
 To ensure group’s solid financial position thereby an ability to act in difficult market
periods
 To have highly qualified, fit and motivated team which is essential to build the best vehicles