Business Strategy for Empower Plc

This article discusses the business strategy for Empower Plc, an online library for study material with solved assignments, essays, dissertation etc. It includes evaluation of major strategic decisions, theoretical framework, emerging technologies, SWOT analysis, and Porter's five forces.

BUSINESS STRATEGY

Executive summary
The business strategies is designed with the proper evaluation about the macro and micro
environment factor affect to the business. The strategies are properly designed on the basis of the
need of company and also the expectations stakeholders hold from business operations
channelises by the company.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Evaluation of major strategic decision.........................................................................................5
Theoretical framework ................................................................................................................6
Emerging technologies in future of the business.........................................................................9
REFERENCES..............................................................................................................................12

INTRODUCTION
Mission
Empower Plc is an organisation involved in delivering the footwear to its customer. The
organisation has been involved in providing the customer friendly services to meet the customer
need and demand. The mission of the organisation is to delegate the cost friendly footwear
products that can cater to all the various footwear related need of customers (Basar, 2018). The
current purpose of delivering the business operation is to support the profit making objective of
company. Currently organisation is focusing more on providing the quality and customer
oriented service that can deal with the long term business goal of organization.
Vision
The vision of the company is to create the long term dominance in the footwear sector.
The industry is increasing rapidly and the entity aim to create a strong dominance to take on the
competitive edge in the sector. The future objective of company is to sustain the customer
towards the business to mitigate all its business objectives. The organisation has an intend to
achieve the position where company can influence the entire footwear market.
Values
The value of the company is to delegate the customer oriented services. This involve
supporting the best level of consumer satisfaction standard to achieve the proper control in
market. Further, the company emphasis over the development of new designs and variant of
footwear so that new customer can also be attracted by the company.
Corporate objective
The corporate objective of the company is to sustain the existing customer base with
longer time duration along with attracting to the new potential customers. The company aim to
meet the expectations of all different stakeholder group in respect to the business operations of
Empower Plc.
Specific: company aim to delegate all kind of consumer related need and demand in respect to
footwear product. This involve providing the cost friendly products to the customers.
Measurable: is another an objective. The success of the company's business operation is
measurable with support of critical analysis of the sales of company (Pinto, 2019). Measurement

with the evaluation of sales figure by comprising it with previous years is a string basis to
measure the success of the company.
Attainable: with the support of customer oriented designing and services company can achieve
the strong dominance in market. This is attainable for the Empower Plc to dominant the entire
footwear industry with its presence. Right strategies related to sales and marketing would further
be a driving factor for company to maximise the success of the company in market.
Relevant: the target is to influence the entire footwear market with the presence is relevant for
the company.
Time bound: the organisation is aiming to achieve the dominance in the next five financial
years.
The investors expectation is also to see the dominance of company in the respective
footwear sector. All this can be achieved with the use of proper strategies and policies that can
create a unique space for company to drive the entire industry.
MAIN BODY
Evaluation of major strategic decision
The Empower Plc has taken various decision in which the business aim to focus over
designing product that can maximise the growth potential and ability of the business. The
company has taken a decision to sustain an effective control over operations of company (Ismail
and Suhami, 2021). The strategic decision of the company is keen to sustain the healthy control
over operations of company. The different forces in market such as competition, customer
expectation and such other are also create a huge influence over the organisation and its decision
making ability. Company has prioritised its designing of different footwear product that could
further improve the demand of product in market. The innovation is also undertaken to influence
the cost of production. This could influence the bushiness operations and profitability of the
venture. The decision of the organisation to make diversified product line could further support
the sales of the company.

Results are clearly stating that earning per share of company is increasing rapidly. This is
the result of increased revenue of the company in against to uphold the earning. The organisation
is aiming to supply the attractive product line that cab match up with the need and requirement of
all types and category of customer base. The earning per share is a strong indicator about th total
revenue the share holder are getting against the business that is executed by the business.
Theoretical framework
Macro environment
Macro environment of the organisation is comprises with the different factors like
political, economic, social, technological, environment and legal factor that can influence the
business operations. All these factors influence the business directly.
Political factor: include the political situation of country. The government in United
Kingdom is highly supportive towards the growth and development of the business. The political
stability could allow the Empower Plc to drive the progressive practices that can support to the
growth and development of the businesses (Frazão, 2017). Specially for the emerging businesses
government has taken a very progressive approach that allocate a suitable culture and
environment to companies to grow.
Economic factor: is another crucial macro environment factor influence to the business
of Empower Plc. This involve the buying power and capacity of the customer in market. The
economic stability in the region support the company to enhance and maximise the further
growth and development of business. The per capita income of people in United Kingdom is also
well-developed that could further allow the business to maximise the growth possibilities along

with sales of company. Inflation rate is also under control that could further improve the buying
power and capacity of the potential customer in market (Paudel and Silwal, 2017). The economic
development of the country has supported immensely to the Empower Plc for maximising the
sales potential and development ability of the business. The economic factor is among te core
factor associated with the external business environment that can drive the company to formulate
and design the suitable strategies to run the business operations. The buying capacity influence to
the pricing decision taken by the company.
Social factor: This is related with the public relations that must be relevant to the modern
world. Empower Plc must ensure that the manufacturing process of its products is at high
demand by the society. It is that the company will follow corporate social responsibility in its
business operations. This will help in increasing the market reputation for the company by
making its customers happy.
Technological factor: Technology plays an important role in providing the ability for the
company to innovate and add certain value to its brand. Company must make use of the
emerging technologies such as artificial intelligence in producing highly efficient work and
offering the best services to its customers. Social media allows to attain a faster way to interact
with its customers as well ass attain necessary information about the market trends.
Environment factor: There is a high rise in the environmental related issues and the
production process of the company is causing hard to the environment. The company must work
in sustainable ways to avoid these issues that might lead to boycott the company altogether.
Moreover, company must promise to build in changes in their current practices while being
strongly committed to become more environmental friendly.
Legal factor: There are many legal variables that will affect the business of the
company. It is important for the company to stand on the rules and regulations as well as
standards that are set by the government in this industry (Hughes, 2017). In addition to this, the
company will have to meet the legal repercussions for following some shady marketing
strategies for the purpose of attracting more customers.
SWOT analysis: this framework helps in analysing the internal and external aspects that will
affect the business of the company. It helps in attaining some control over the operations and
defining the areas to improve.

Strength: one of the many strengths of Empower plc. is the hard work of the employees
of the company. This helps the company in attaining high profit margins and building good
reputation for itself in the market. With the help of this reputation, company will be able to
attract more investors from which it is easy for the company to generate high profits. The
company is working towards marketing strategies that will help in building strong brand
awareness along with aiming for sustainability.
Weakness: The company has is known to be allowing a lot of expense in the marketing
department. It is good for the company to invest in the marketing areas but this much expense is
very critical and is cutting the profit margins to decrease (Geng, 2021). It is hard for the
company to recover the expenses from the sales and profit generated from the products and
services offered by the company. Empower plc. Must focus more on the ways to reducing its
expenses and use the capital some other opportunities.
Opportunities: The main opportunity for the company is to invest more in the new and
emerging technologies such as artificial intelligence that will help the company in making the
work done much efficient and effective. Such technology are the ways to serve its customers
with the best services that align with the modern era. Moreover, the company can expand its
business with the funds that the already in possession with the company. Retained earning of the
company are the foundation for expanding its business ad working on some efficient strategies
and buying new technologies.
Threat: The industry of shoe manufactures is highly competitive that forms a threat on
the company and its sales. There are many rival companies that provides the same products and
services along with innovative products that is gaining more attention of the target audience.
There are a lot of scope for counterfeit products that are sold at low prices for same products.
There is also a threat of marketing budget pressure, that makes the company to increase its
expenses in order to move forward from its competitors.
Porter's five forces: this framework helps in analysing the competitive environment for the
company and identify the areas where the company lacks and excels.
Power of supplier: This force is low as there are many other suppliers available in this
industry therefore, the company will have range of options available to chose their suppliers.
Thus, making this power less.

Bargaining power of buyer: This force is more as the business of the company depends
on its customers and sales. There are many companies offering the same products and quality to
the same target audience. Thus, giving buyers lot of options to chose from, making this force
strong for the company.
Competitive rivalry: competitive rivalry is also more. As there are many companies in
the market because it is easy to enter and exit in this specific industry. If in the same industry
there are many companies then t will difficult for this company to increase their market share or
customer base.
Threat of substitution: this threat is high as there are lot of substitution available in the
market. When there are many substitutions in the market then customer will go towards
substitute products if company will slightly also increase the prices.
Threat of new entry: this threat is also more because here its is easy to enter and exit. In
case of easy entry new company will enter the market. This business is also profitable one
because shoes is the necessity of everyone so that is why it can be said that new company will
enter this industry now and then.
Emerging technologies in future of the business
This modern world is driven by various digital solutions and emerging technologies that
will influence the ways in which individuals will live and work along with interacting with one
another. These changes due to the advancements in technology have helped in increasing the
productivity and providing services that are accessible and helps in making the tasks easier.
Emerging technologies have the potential to avoid any struggle with the accessibility (Bach
Tobji, and et.al., 2018). It helps in providing great benefit to the business of the company. Some
of the emerging technologies in business industry includes:
Artificial intelligence: It is known to be transforming in almost all the industries and
have helped in fostering innovation, optimising the business along with the working efficiency
that will improve the productivity. Use of AI in business helps in automating the business
process as well as gain the insight processes with the help of data analysis and increasing the
customer engagement with the customers of the company. It helps in predicting the trends in the
market that are popular and unpredictable because of the dynamic nature. Artificial intelligence
helps in understanding the patterns and predicting the needs and demands of the market. The

technical analysis helps in gaining the knowledge of the financial markets along with providing
successful outcomes.
Robotics: This technology works much more precise and efficient than humans. Robotics
helps in protecting the workers from repetitive and dangerous tasks and builds up the manpower
that will the business organisation in maximising the skills of its employees in various areas of
the business. Robotics is in technological field that makes use of electronics to replace human
labour and expanding use of technology in business operations. It helps the companies in
reducing the costs as it will eliminate human labour from the production process. Moreover, it
will create uninterrupted workflow. Robotics will improve the experience of customers as it will
allow high and improved quality that will make the customers happy.
3-D technology: this emerging technology have helped in having timely development of
the prototypes of the products from the company as it is computer controlled that allows a
preview of the final products before processing it (Abad-Segura, and González-Zamar, 2020).
3D technology allows 3D printing that helps in producing prototypes in shorter time duration
while helping in saving money of the company. 3D printers take up a small space and can be
easily adjusted to produce some different parts in the operations along with some specific pieces.
In addition to this, 3S technology have helped on reducing the overhead costs as it acquires
lesser space and will require a minimal amount of human intervention that is cheap to maintain.
Cloud – based technology: Cloud computing helps the company storing the data on the
cloud that is possible to be accessible from any location with a proper internet connection. It
eliminates the problems with storing important information in files that will take up an area in
the office. With high security, the information and data stored on the cloud is accessible to only
people having the authority and thus, helps in concentrating the business towards goals and
satisfying customer needs.
Emerging technologies help in defining the professional working of the company. This
technology helps in increasing automation in working on the repetitive boring tasks that will
boost the productivity as well as the efficiency in the work and completion of tasks (Fischer,
Seidenstricker, and Poeppelbuss, 2021). Technology will help the company to focus on creating
high value performance while focusing on the given tasks. Empower Plc is a shoes
manufacturing company and must make use of Artificial intelligence in its business operations.
AI can be used to help the customers of the company to find the right fit for the footwear

selected. It will help the company in finding the right fit and saving their time and money in the
return processing process. Moreover, it will also help in providing a customising experience to
its customers with the help of data mining.
There are maximum customers of the company that order the product in wrong size and
this is an uncomfortable problem that is antiquated. AI will help in creating as tool for the
company that will allow solution for this problem when integrated with the company's software
applications. It will help the potential customers to find the right fit and show them how the
chosen product will look like on their feet with artificial intelligence (Manni, 2018). The fitting
tool made from AI will eliminate a certain amount of consumer friction point with the help of
providing accurate reading for the show size. It will work by lining up the feet with the screen of
the smart phone with augmented reality technology. It will allow its users to take the pictures,
and use the vision of the computer to scan the feet of the customers and collect visual data points
from the same camera. The technology will allow accurate model and will help in extracting
length, width and other measurements.
The availability of such tools and technology will help in sizing the future potential
purchases and let the customers explore new styles. These size prediction will help in improving
the services over time with artificial intelligence that will benefit in the customer experience. The
company will not share any data and will reduce return rate from customer purchases. With AI,
company will improve the processes of design, manufacturing working areas and selling. An
accurate fit will contribute to less shipping and fewer returns from the company thus, showcasing
its better performance.
Moreover, AI will help the company in customising the customer experience from
mining the necessary data. Data related with the purchase decisions of customers is attained from
many sources. Generating and harnessing data is very beneficial for companies such as
Empower Plc to attain omni channel marketing strategies and capabilities. This data will be
analysed to produce actionable outcomes for the company while gaining insights that will help in
developing in next crucial steps for the business. It is a big opportunity for the company to offer
personalised shopping experience that lies with the product recommendations. Empower Plc will
use AI in building its abilities to predict the behaviours of its target audience as well as optimise
its inventories.

REFERENCES
Books and Journal
Abad-Segura, E. and González-Zamar, M.D., 2020. Research analysis on emerging technologies
in corporate accounting. Mathematics, 8(9), p.1589.
Bach Tobji, and et.al., 2018. Digital Economy. Emerging Technologies and Business Innovation.
Basar, P., 2018. The analytic hierarchy process method to design strategic decision making for
the effective assessment of supplier selection in construction industry. Research Journal
of Business and Management. 5(2). pp.142-149.

Fischer, H., Seidenstricker, S. and Poeppelbuss, J., 2021, April. Extended reality in business-to-
business sales: an exploration of adoption factors. In International Conference on
Human Interaction and Emerging Technologies (pp. 123-130). Springer, Cham.
Frazão, S. P., 2017. The internationalization to mexico of a SME footwear portuguese company:
the real case of Passodado, Lda (Doctoral dissertation).
Geng, H., 2021. SUSTAINABLE DATA CENTER: STRATEGIC PLANNING, DESIGN,
CONSTRUCTION, AND OPERATIONS WITH EMERGING
TECHNOLOGIES. Data Center Handbook: Plan, Design, Build, and Operations of a
Smart Data Center, pp.1-13.
Hughes, S.F., 2017. A new model for identifying emerging technologies. Journal of Intelligence
Studies in Business, 7(1).
Ismail, B. and Suhami, H., 2021. Making Guidance of Financial Reports Using the Application
and Improving Company Profile for B2b Promotion on Indonesia Leather Shoes
MSMEs. Nusantara Science and Technology Proceedings. pp.71-80.
Mannix, B., 2018. Benefit‐Cost Analysis and Emerging Technologies. Hastings Center
Report, 48, pp.S12-S20.
Paudel, P. and Silwal, K., 2017. Marketing Plan for Case Company: Himalayan Trade Fair.
Pinto, C. C., 2019. Marypaz marketing plan: merchandising strategies in footwear
stores (Doctoral dissertation).