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Business Strategy Enterprise Assignment

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Added on  2020-06-06

Business Strategy Enterprise Assignment

   Added on 2020-06-06

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Strategy, Enterprise andInnovation
Business Strategy Enterprise Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1Pestle analysis for HMV.............................................................................................................1Five forces analysis for HMV.....................................................................................................4Blue ocean strategy ....................................................................................................................5CONCLUSION ...............................................................................................................................5REFERENCES ...............................................................................................................................5
Business Strategy Enterprise Assignment_2
INTRODUCTIONThis report will conduct a strategic analysis of HMV by using Porter’s five forces analysis andPESTEL analysis. This will help to evaluate the current position of the company and suggestionsWill be given in order to enhance their positions by taking suitable action. The company will Make use blue ocean strategy in order to do marketing of its products inWays that help to differentiate themselves from competitors.HMV Retail Ltd is a well-known retail company in the United Kingdom. The acronym for HMVis His Master's Voice. The specialist and miscellaneous range of services, products andexperiences are provided by HMV. Across all genres and platforms HMV presents entireselection of music, film, games and also books. At site such as www.hmv.com the free homedelivery is also provided by this company (HMV, 2017). In over 50 HMV stores they providegamer base play-to play gaming. In the record retail industry HMV has earned its name.
Business Strategy Enterprise Assignment_3
(a) Internal analysis of resources and capabilities of HMV Resource/capability Is itvaluable Is it rare Inimitable Non-substitutableCompetitive advantage Innovationfor gamesYesYesYesNoRealized temporarycompetitive advantage Talentedand skilledemployees YesNoYesYesRealized sustainablecompetitive advantage Digitalcinemas YesNoYesYesRealized competitiveparity .Strongbrand nameYesYesYesYesRealized sustainablecompetitive advantage In this strong brand name and the talented and skilled employees rare the Realizedsustainable competitive advantage of the octonary .And the digital cinemas is being used bycompany in order to gain Realized competitive parity. The innovation for game is done for atemporary baies as the demand for this is low in comparison with other so on temporary basis itis used by the company.The VRIN frameworkValuable - The most valuable resources of HMV are the brand name and relationship betweenHMV and its suppliers.Rare - In HMV differentiate products are available that makes its resources rare for thecompetitors.Costly to imitate – The company launched digital kiosks but the same feature was intimidatedby another competitors .From HMV the local retails are not able to copy.Exploited – In order to generate more sales HMV is able to exploit its available resources.Through the current sales channels company offer more products to the customer.1
Business Strategy Enterprise Assignment_4

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