Business Strategy and Entrepreneurship - Presentation

Business Strategy
&
Entrepreneurship
(TASK 3)

Cover Contents...
 Introduction
 Analysation Of Environment And Selection Of Target
Market
 Construction of A Sound Business Proposal
 Business Pitch For Products And Services
 Communicate effectively
 Evaluate Success Of Pitch In Meeting Business
Objectives
 References

Introduction
Every organisation make some strategies so they can achieve their long
term objectives. It is basically a science and art which management
can use in formation and implementation of plans. In the following
presentation analysis of external market will be done.

Analysation Of Environment And Selection Of
Target Market
Segmenting - Tesco is launching this commodity for middle and upper
class people. This item will be will get introduced at decent market
price so it can cover majority of population.
Targeting - This item will be launched for young generation but there
is no hard and fast rule, people of all generation can drink this cold
drink because it is healthy and it has unique taste