Business Strategy of Commonwealth Bank of Australia

Added on - 26 Nov 2019

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Running head: BUSINESS STRATEGYBUSINESS STRATEGYName of the Student:Name of the University:Author Note:

1BUSINESS STRATEGYContentsPESTLE Analysis............................................................................................................................2SWOT Analysis...............................................................................................................................5TWOS Analysis...............................................................................................................................5Conclusion.......................................................................................................................................6

2BUSINESS STRATEGYIntroductionThe Commonwealth Bank of Australia is one of the leading multinational bank whichprovides various kinds of financial services such as institutional banking, retail and fundmanagement, investment and broking. It is one of the top listed bank on Australian SecuritiesExchange. To study the macro environmental factors which will help in the development andgrowth of Commonwealth Bank, it is necessary to conduct a pestle analysis of Australia (Madsen2016).PESTLE AnalysisRemoteEnvironmentSeriousThreatMild ThreatNoImpactMildOpportunityGreatOpportunityEconomics-Themacroeconomic outlookis verygloomy asUS dollar isdominatingtheinternationalmonetarysystem and itcan causeglobaleconomicimbalance.-Free tradeagreementwith othercountrieswhich willenhanceglobalbusinessexpansionandpolicyinterestrates aresoaringhigh now.It is astable andgrowingeconomy.TechnologyCybersecuritywhich is amajor area of---Investments will helpsto build astrong