This report analyzes the macro environment factors and business strategies of Costa Coffee, a famous coffee shop in the UK. It examines the political, economic, social, technological, legal, and environmental factors that impact the company. It also evaluates the internal environment, strengths, and weaknesses of the organization. Additionally, it explains Porter's Five Forces model and discusses the use of strategic management tools like Ansoff's Growth Vector Matrix, SWOT analysis, VRIO model, and value chain analysis. The report also explores the use of the balanced scorecard and stakeholder analysis in strategic decision-making.