Analyzing Macro Environment Factors and Business Strategies of Costa Coffee

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Critically analysed the macro environment factors within organisational and its business
strategies.....................................................................................................................................3
M1) Evaluation of external factors in order to organisation adapting strategic management....5
TASK 2 ........................................................................................................................................5
P2) Examine internal environment in the organisation context and utilising various strategies.
....................................................................................................................................................5
M2) Evaluate the internal environment, strength and weaknesses of an organisation. ............9
TASK 3 ...........................................................................................................................................9
P3) Explain porter's five forces model within the company at marketplace. ............................9
M3) Examine various strategies which helps to improving competitive edge. .......................11
TASK 4..........................................................................................................................................12
P4) Describe various theories and model which are implementing strtaegic planning in the
context of organisation. ............................................................................................................12
M4) Evaluate management plan which helps to achieving organisation goal and objective of
company....................................................................................................................................13
CONCLUSION.............................................................................................................................13
REFERNCES.................................................................................................................................13

INTRODUCTION
Business strategy is wider and broader concept which refers to organisation using
different strategy in order to gaining competitive advantages and achieving organisation goal and
objective of company (Blank, 2020). The report is about Costa coffee which is one of the famous
coffee shop in United Kingdom and thy providing various kinds of foods and beverages. The
paper consists organisation evaluating internal and external capabilities and using various
framework and accordingly formulated strategies in order to enhancing profitability and
productivity of company.
TASK 1
P1) Critically analysed the macro environment factors within organisational and its business
strategies.
Strategy-: It includes various strategy which helps to achieving goal and objective of
company. It involves organisation formulated the various strategy which in order to enhancing
profitability and productivity of company (Jra, 2017). It is process which helps to determining
objective and goals and accordingly execution of various resources.
Mission-: Costa coffee is main mission to providing best services for customers.
Vision-: Vision of organisation is becoming world's favourite coffee shop and
developing great place for customers as well as employees in order perform work effectively and
efficiently.
Objective-: Main objective of company fulfilling the needs and demands of customers
and enhancing profitability of company.
Political factors-: It is factors which including government imposed various rules and
regulation regarding the organisation in order to they are adhered to follow such rules and
condition and accordingly formulated strategy which easily run their business operations.
Economical factors-: This factors plays vital role in order to organisation easily expand
their business operations in another country. In relevance of costa coffee, it includes exchange
rate, inflation rate and tax rate all are the factors affect the organisation. It involves organization
expand their business operation in another country so their tax rate, interest rate and exchange
rate impact on business model.

Social factors-: It includes various factors such as culture, belief, tradition and religion
because all this factors affect the company. It includes Costa coffee serves the ample numbers of
customer so each and every customers have different taste so it impact the business,
Technological factors-: It includes various tools and techniques which are used by
company so accordingly Costa Coffee make improvement in products and services and
developing innovative products and services.
Legal factors-: This is important factor because it involves policies, laws and legislation
so Costa coffee expand their business operations in another country so adhered to follow legality
to another country (Maniora, 2017).
Environmental factors: It including various factors such as climate change, temperature
and many others. In context of company, it including utilised eco-friendly disposable products
which are not harmful for the environment and not affect the company image at marketplace.
Ansoff growth vector matrix
This is the tools and techniques which result as organisation formulated strategies in
order to gaining competitive advantages. In relevance of organisation, it refers to process which
are focused on different market and accordingly executed effectively.
Market penetration-: It is process which refers to Costa coffee investing huge amount in
order to gaining competitive advantages and achieving maximum market share (Moutinho,
2016). It includes utilised effective communication tools and techniques in because it helps to
achieving organisation goal and objectives company.
Product development-: This is tool or strategy in order to organisation planning for new
products and services. In relevance of Costa coffee which result as attracting to large numbers of
customers.
Market development-: It is process which including Cost coffee formulated strategy in
order to expand business operation for new market. Which directly impact business profitability
and targeting large numbers of customers.
Diversification-: It is strategy which refers to new products and services for new market
so Costa coffee launching online services for customers in order to easily food delivery for
customer which result as generated high revenue and profit.