Business Strategy

This presentation provides an overview of business strategy and its application in Tesco, a British multinational groceries and general merchandise retail store. It discusses the concepts of vertical and horizontal organization, strategic management plan, and the use of information and data. The presentation also highlights the importance of various models and concepts for effective business expansion. References are provided for further reading.

Business Strategy

Table of content
 Introduction
 Apply different range of concept
 Strategic management plan
 Information and data applying
 References

Introduction
 Business strategy is define as the
combination of all the decision
which are taken and action are
performed by the business to
accomplish business goal and
secure the position in the market.
The present report is based upon
Tesco which is an British
multinational groceries store and
general merchandise retail store
all across the world

Apply different range of concept
 Vertical Organization
 In vertical organisation the decision and communication flows from top to
down structure (Leonidou, L.C and et. al., 2017). The top level
management take all the effective decision and make sure that every
employees follows the decision as per the management as to fulfil the need
and requirement of the company.

Horizontal organisation:
 In horizontal organisation firm have flat structure which means very few
managers have more authority to make decision as per the needs and
wants. This system allows employees to feel motivated and encouraged
and this help in completion of work on time.

Strategic management plan
 Overview: Tesco is an grocery supermarket chain which was founded by
Jack Cohen and its operates its business in different part of the world.
Along with this, it has around 6800 shops and its headquarter is
Hertfordshire UK.
 Mission: The prime mission of the Tesco is to create a better
image as well as improve the market share in a limited time frame.
 Vision: The vision statement of firm is to become the most
valuable firm by providing better product and service to consumer

Contd..
 Objectives: The main objective of the Tesco is generate profit by 10% in
coming 5 years. The another objective is to create larger customer base by
promoting there product and services to the larger scale. Apart from this
company have objective to sell product online which help in boosting
sales for longer time duration.

Information and data applying
 This has been interpreted from the above report that by using different
model company and concept like stakeholders analysis, SWOT and VIRO
will aid firm to explore and expand the business effectively.
 All the essentials factors must be carried out by the top level management
as to achieve the desire aims and objectives effectively

References
 books & Journals
 Bentley-Goode, K.A., Newton, N.J. and Thompson, A.M., 2017. Business strategy, internal
control over financial reporting, and audit reporting quality. Auditing: A Journal of
Practice & Theory, 36(4), pp.49-69.
 Evans, S asnd et. al., 2017. Business model innovation for sustainability: Towards a unified
perspective for creation of sustainable business models. Business Strategy and the
Environment, 26(5), pp.597-608.
 Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
corporate social responsibility work for your business. Routledge.
 Habib, A. and Hasan, M.M., 2017. Business strategy, overvalued equities, and stock price
crash risk. Research in International Business and Finance, 39, pp.389-405

Thank you