Business Strategy: Analyzing Macro and Internal Environment, Porter's Five Forces Model

BUSINESS STRATEGY

Table of Contents
INTRODUCTION......................................................................................................................................3
LO1.............................................................................................................................................................3
P1 Apply a framework to analyse macro- environment for a given organisation.........................3
LO2.............................................................................................................................................................6
P2 Analyse internal environment and capabilities of a given organisation...................................6
LO3.............................................................................................................................................................8
P3 Apply porter’s five forces model and evaluate competitive forces of given market sector....8
LO4...........................................................................................................................................................10
P4 Apply a range of theories, concepts and models interpret and devise strategic planning for
an organisation....................................................................................................................................10
CONCLUSION........................................................................................................................................14
REFERENCES..........................................................................................................................................16

INTRODUCTION
Business strategy is an strategic tool that is helpful in taking the decisions and
showing the actions to reach a desired goal in the competitive industry. It shows the
planning that needs the organisation to accomplish the goals and targets and helps in
hiring the essential resources and allocate in an effective way. This report is based on
the DHL that is an American founded German company that helps the people to courier,
parcel or mail service and it is founded in 1969. This organisation delivers 1.3 parcels in
the whole year with having 380000 working employees worldwide. It includes the
analyses of macro and micro environment so that firm will take decisions to increase
their profits and enhances their growth. In this it also involves the porter’s five forces
model that helps in gaining the competitive advantage in the rival marketplace and also
helps in earning high profits. at last it shows the strategic plan that is based on the
porter’s generic model and Bowmen’s strategies that helps in earning high profits and
longer sustainability of the firm(Akter and et. al., 2016).
LO1
P1 Apply a framework to analyse macro- environment for a given organisation
DHL is one of the largest courier service company that is founded in 1969 that deals in
courier, parcel the goods and services from one to another place and use the express
mail service that is a division of a German logistics company Deutsche post DHL. it
deals in over 220 countries and territories worldwide mainly deals in sea and air
mails(Peng, 2017).
VISION
The vision of the DHL is one of the best global companies in giving the postal
service in the Germany and logistics organisation in the world, where customers first
choice is the DHL Company for transfer their goods and services from one place to
another.
MISSION

The mission of the DHL Company is to make our customers, employers and
investors more successful and they always get respects from their associates and
perform their task in an effective way. The main aim of facilitate the customers to
simpler their way of living and contribute to the world better place.
OBJECTIVE
The main objective of the DHL is to connect the people of the world by
transporting their goods and services with the help of logistics. In this they deliver
everything that is need to be delivered to energies development and brings the joy.
Macro environment
It refers to that factor that was exist in the economy including various trends like
gross domestic products, inflation rate, fiscal policies, technologies, cultures, spending
monetary values by the customers, employment laws etc. In context of DHL Company,
manager needs to analyze the macro environment by using the PESTLE analysis
because it is very effective tool that can be explained below(Leonidou and et. al., 2015).
PESTLE analysis
It includes the various aspects that helps the DHL to understand the external
environment which may affect the operations of the organizations in the
marketplace(Soltanizadeh and et. al., 2016).
 Political factor – This factor includes the stability of the political condition, fiscal
policy, tax rate, imposed duty etc. In context of DHL Company they expanded
their business in all over the world for this they need to examine the government
stability of the country. Political condition of the Europe is stable and trade is
easier to capture the large market it also includes the restrict tion on the export
and import, tariffs and trade policies may affect the operations cost due to this
they charge the high price to their customers.
 Economical factor – It consist the GDP, inflation rate, spending power of the
peoples in the UK or worldwide. in this the people in UK spend more because of
high growth rate due to this people are capable of spending on transferring their