Business Strategy: Marriott International

Business strategy

Executive Summary
Business strategy understood as an course or series of actions that helps an entrepreneur
or business individuals in achieving their desirable goals and objectives. In order to build one of
best strategy for organisation it is very much important to accumulate necessary knowledge and
information to gain competitive advantage. For an organisation to build strategies it is very much
potential to find out gaps and accordingly put one of best efforts in achieving desirable
objectives. By evolving past performance by using data and statistics organisation can find out
major deliverables to gain potential outcomes.

Table of Contents
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the company...................................................................................................1
Is the strategic direction of the company sound , now and for the future?............................3
Will the financial performance of the company give the investor a good return. .................4
How responsible the company is in respect of their business practices.................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10