Developing Effective Strategic Plans for Business Growth

INTRODUCTION
Every company make their business strategy. Business
strategy refers that strategies which help organisation to
manage organisation goal, mission, objectives and extend
business. A business strategy is derived for a specific
purpose to increase total productivity of organisation.
Company use strategic plan and theories to increase profit
and sale.

1.1 Mission, vision, objectives, goals and core
competencies
Strategic planning is a process which help in all sector to
complete any specific task. As TV serials and other
television program that kind of market strategy which help to
increase popularity of serial and people like to watch that
serial. .
Mission:- An organisation make their mission to complete in
a particular time. As Dragon den management make a
mission that they subscribed by 500 viewers in a week. It
can be a short term goal of TV series.

Continued
Vision:- Vision is the future statement of an organisation.
As Dragon Den serial decide about their vision for future.
TV serials make their vision to viewers. TV serials also
want to increase TRP on television. TRP is the rating
scale of any show. TRP describe about the television
rating performance of any serial.
Goal:- Goal describe about the long term achievement in
future. As Dragon Den serial make their goal to achieve
higher growth in TRP and increment in viewers. Goal
depend on the organisation work category and objectives
of organisation.

Continued
Objectives:- Objectives refer the process to achieve
organisation goal. It describe about points which have to
complete by organisation to achieve goal. As Dragon den
objective is make series on entrepreneur pitch their
business idea to secure investment finance and another
objective may be higher growth in series viewers.
Core Competencies: Some core competencies are
helpful to competitive advantage over their competitors.