Business Strategy for Hospitality Business (Doc)
Added on -2021-02-21
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Business strategy forHospitality Business
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31.Executive Summary.............................................................................................................32.Business definition:.............................................................................................................43.Vision, Mission, Goals, Objectives.....................................................................................44.Swot Analysis of gemburg Travel Agency.........................................................................55.Stakeholders of Gemburg travel agency..............................................................................76.GENERIC CORPORATE STRATEGY.............................................................................87.Risk and key issue in New business....................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONBusiness Strategy are defined as the set of decisions which used to grow the business. Itis the plan which used to secure the position in the market and achieve the goals in the business.The hospitality organization selected for this report is Gemburg. Gemburg is the travel agencywhich is located in the Germany and work as the service provider for the tourist and travellers.This Report will highlight the Vision of the company, Mission of the company also the Goalsand the Objectives of the company. Further these report goes on swot analysis of the Gemburgtravel agency and Generic corporate Strategies of the company. Further these report goes onexplanation of Risk factor and issues on the starting a company.MAIN BODY1.Executive Summary Over the last several decades the tourism sector has grown tremendously. Due to thearrival of 'borderless' world and increasing information about the mesmerising sceneries in everypart of world. According to the current scenario, as the number of tourists are increasing at a fastpace this provides an opportunity for Gemburg limited to penetrate the current market(Tammaro, 2016).Gemburg is a small entrepreneur company that will be dealing in hospitality firm as aTravel Agency based in Germany. Company will have their own Travel Advisers who havetraveled the world and have every ounce of knowledge and experience of beautiful destinationsand they will be leading the path for companies success. Company is going to follow all therecent trends. Working hard, laughing harder and enjoying every moment is what will describepeople at Gemburg. Company will be focusing on happy and satisfied clients. Saying you aregood and awesome at what you do is easy, but when clients say us that they actually happy wefeel great and that felt true, company will work for this. The advisors in company have traveledover 20 different countries exploring different countries exploring different destinations, and newhotels so that they can know needs of consumer and fulfill it by giving you the most memorableadventure which consumer cherish their whole life. The companies’ marketing strategy will be simply ensuring that people know about thecompanies' existence and their services. Hence, the intention is to make available information toright target clients. The company will ensure that the prices matches people's budget, people likeour services, knows about us and know about to reach out to us.3
The companies promotional plans will involve social marketing, advertising, personalselling, events, public relations. 2.Business definition:Business for travel agency deals with various activities which are related to travelling thatmakes easier for person to travel and reach their destination. Activities that travel agencies dealswith are arranging trips, booking hotels and flight tickets etc.Gemburg travel agency will be responsible for all the operations which related to organizea trip for their clients. Gemburg will collaborate with hotels to provide accommodation to theclients and will book cruise and other adventure trips with agreement to provide to the clients ofGemburg. Gemburg will provide facility of good food and free WI-if facility to its clients so thatthey can get their location when they are out of network on their cell phones and the facility totrack their luggage. On the other hand Gemburg will organize trips to orphanages, wildlifesanctuaries, nationals parks to spread awareness for conservation of wild animals among Germanpeople. 3.Vision, Mission, Goals, ObjectivesVISIONGemburg travel agency desires to become a leading company which will provides travelsolutions across Germany and to be recognized for delivering outstanding services. Creating newopportunities for growth in company's strategic business. By enhancing management tools,improve the services provided and reducing the travel costs. From simple one's to complexedone's we could be able to manage all types of travel needs and amazing experience for customersso that they can rely on us. Gemburg aims to give high class services at affordable prices by controlled growth,leadership and commitment. MISSIONInitially company will seek to develop and nurture an enjoyable, healthy and respectfulenvironment internally for the employees in which they are fairly compensated and encouragethem to respect customer's demand and the quality services we intend to serve. In addition to thisensuring customer satisfaction, mandatory follow-up and improvements suggested by customer'sin the future. Company seeks to get fair and enough profit to maintain the companies’ finances4
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