Business Strategy for Barclays Bank

Business strategy
(Barclays)

Table of Contents
INTRODUCTION .................................................................................................................1
Strategic planning of Barclays bank.......................................................................................1
The challenges face by UK financial industry and the process of strategic implementation to
the selected organisation.........................................................................................................2
The strategic implementation and differentiate between wholesale organisation and retail
organisation............................................................................................................................3
Ansoff's Matrix for Barclay Bank..........................................................................................5
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

INTRODUCTION
Business strategy define as the combination of steps to take a decision and performed
them to achieve business goals and able to stand in the market. Business strategy is backbone of
business which help to achieve the desired goals. In competitive atmosphere, business strategy is
essential to make better position in the market. In current pandemic situation, all business
strategy fail to maintain business (Das, Nayyar and Singh, 2019). All business plan fail due to
this situation caused by Covid-19. As a business advisor in Micro wallet Ltd, a person cover
micro-finance areas. And later on company want to expand it's business and also want to sell it's
share into the market. In given context, as a business advisor, need to make a report related to
Barclays bank. Barclays bank is a UK based banking and financial institution. This company
make strategies plan to achieve goals and solve all the problems. This strategic planning helps to
achieve future goals.
Main Body
Strategic planning of Barclays bank
Strategic planning refers to a process for documentation and establishment of direction
for various small businesses. This both accesses the current as well as future aspects of business.
Strategic plan is also providing business with directions and records its mission, vision, values
each of which are short-term and long-term. When taking financial sector into context the future
of banking is completely dependent upon the development and implementation of its strategic
plan. A strategic planing process is allowing organisations to set a map for them, direct them and
provide them aims and objectives to be achieved. Every move and action that financial
institutions take are according to the strategies they have derived beforehand.
Barclays is a reliable financial organization which is innovative and always try to focus
on customer and deliver products on time (Weber, 2018). This company basically work on five
principles such as collective and individual success, talented colleagues and target to leading
position in the global financial industry by using best people policy, always try to understand
customer's needs, pioneering and trust, always try to drive new ideas and high integrity to build
the trust of customers, colleagues and stakeholders. Barclays strategic planning try to make
vision to achieve defined goals. Barclay always follow five models of strategic planning such as
vision based strategic planning model, the issue based model, scenario based model, organic
strategic model and the alignment model.
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