Business Strategy: Accenture Analysis and Strategic Growth Plan

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
PART -A..........................................................................................................................................3
Impact of macro environment......................................................................................................3
PESTLE of Accenture.....................................................................................................................3
SWOT analysis of Accenture..........................................................................................................4
Analyse internal environment......................................................................................................6
McKinsey 7’s...............................................................................................................................6
PART -B..........................................................................................................................................8
Porter’s five forces.......................................................................................................................8
Theories and models for strategic planning...............................................................................10
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................13

INTRODUCTION
The report is about the company Accenture. The environmental analysis and the strategic growth
management plan is made based on the use of the external and internal analytical tools. The
Pestle and Swot analysis are conducted and the capabilities of the organization are identified.
The competitive environment of the organization is analyzed using the Porter’s Five Force
model. The plan was made based on the different strategic directions available for the
organization, objectives and tactics. The appropriate strategies and platform are recommended
for growth.
PART -A
Impact of macro environment
PESTLE of Accenture
Accenture is a consultancy service of technology management worldwide. It is headquartered in
Dublin, Ireland.
Political factors
The introduction of Brexit will influence the free global trade of the company. The large
part of the income of the company is coming from UK and the IT sector of the company will be
highly affected by the Brexit. The company will be impacted by the instable economy and low
market exposure. The operational cost and the sales of the company will have direct impact of
the new initiative.
Economic factors
The factors such as excise taxes, levied by the government and rising tax reductions
affect the operational cost of company. The economy of Australia is booming instead of the
threat from China. The economy factors of Australia have favored the IT sector and have been
promoting the investor from the other countries to join them. The worldwide demand for the IT
sector is growing significantly. The domestic market will rise by 20% and that is a positive point
for the company (TENTI, 2020).
Social factors

The sales and the market cycle of the company gets affected by the cultural changes,
customers’ needs, etc. The IT education is being promoted and been taught in the national
technical universities and institutes. The state has more population of working age that is helping
the company to develop and grow.
Technological factors
The automation in the IT sector will help the company to grow more in different ways.
The actionable data, additional revenue opportunities, decreased costs and the shortened time of
market can be identified by the automation in Accenture. The company for its internal activities
like app development leverages the technology along with supporting the customers with the
sectors like financial care, banking and engineering. This will help in the increasing the
performance, cost saving, processing intelligence and market reliance. The future of the
company will get affected by the automation.
Legal factors
The supply chain activities and the costs are impacted by the addition of new laws by the
government along with the regulatory considerations. The company should set SEZ for the
surface area of 10 hectares having the tax and the revenue initiatives at the disposal. The bonds
and contract requirement for the employers in the company who are not practicing the activities
lawfully (Pereira, 2019).
Environmental factors
The company is committed in protecting the environment and goes beyond the
enforcement requirements along with setting new criteria. The sustainable development of the
company is needed by various countries. The company invests in the development as well as the
research for helping the customers of the company by providing them solutions and initiating
steps for boosting their sustainable efficiency. The company also promotes initiatives of saving
energy in other offices present worldwide to reduce the usage of energy and use solar energy. All
these steps help the company in reducing the carbon footprint.
SWOT analysis of Accenture
Strengths
Accenture is the largest company in the world working as the consultancy service
company that focus on the business and the IT consultancy. It provides high performance to the
customers. The company has the top companies as their clients. The company is working to