Business Strategy Game: Introduction, Vision and Mission, Strategic Objectives

This article provides an overview of the Business Strategy Game, a computer simulation game that allows students to run an athletic footwear company in competition with other teams. It discusses the importance of vision, mission, and strategic objectives in guiding decision-making. The article also explores the implementation of marketing strategies and the use of a focus strategy to gain a competitive advantage. Overall, it offers insights into the complexities of running a successful business in the athletic footwear market.