Business strategy of Grand Plaza Apartments Hotels
Added on 2020-01-07
19 Pages5387 Words395 Views
BUSINESSSTRATEGY
Table of ContentsINTRODUCTION.....................................................................................................................................3TASK 1.......................................................................................................................................................31.1 Strategic context and terminology.....................................................................................................31.2 Strategic Planning and Relative issues...............................................................................................41.3 Strategic Planning Techniques...........................................................................................................6TASK 2.......................................................................................................................................................62.1 Organizational Audit for Grand Plaza Serviced Apartments Hotel....................................................62.2 Environmental audit for Grand Plaza Serviced Apartments Hotels...................................................8TASK 3.....................................................................................................................................................103.1 Appropriateness of strategies in relation with market entry, substantive-growth, limited-growth, retrenchment for Grand Plaza................................................................................................................103.2 The most appropriate future strategy for Grand Plaza.....................................................................11TASK 4.....................................................................................................................................................124.1 Roles and responsibilities for implementing new strategy...............................................................124.2 Requirement of resources for implementation of new strategies.....................................................134.3 Monitoring the strategies.................................................................................................................13Conclusion................................................................................................................................................14REFERENCES........................................................................................................................................15
INTRODUCTIONBusiness is defined as an entity which is related to an organization and the organization have somany elements like products, services, customers and so on. In this report the business strategiesand business environment of Grand apartment hotel one of the leading organization in UK for itsbest hospitality. It is established in 1990 in London, UK. The strategies for the planning and toresolve the issues came during the various operations of business are also discussed in thisreport. Objectives, missions and competence, these factors are the part of the terminology of anorganization and that terminology is also have a brief in this report(Scholes, 2015). Theorganizational and environmental audit is also done in this report. Different strategies havedifferent roles and responsibilities, this report also have those strategies which are helpful in thegrowth and retrenchment of the organization. The requirements of resources and the targets ofthe hotel are also explained in this report.TASK 11.1Strategic context and terminologyThe grand plaza serviced apartment hotel have a vision to work for their customers andprovide them better service. Apart of the hotel have some objectives which they want to achieveby serving the better service to their customers. Some core competencies are also there.Vision- the customers can be happy with the good response of the management of the hotel andfor that the hotel management have a clear vision to provide the services that are personalizedand the best facilities to their customers.
Mission- The hotel is a four star hotel so to maintain that they have the innovation in theirservices as they serves each thing with a unique touch. As the expectations of the guests hasexceeded so the hotel team is working with more perfection and dedication(Leonidou, and et.al.,2015Goals- The primary goal is to catch the people from all over the world and different places. Thepeople who are rooming in London either it is individual or in group, the management wants thatthose people should attract with the name and fame of the hotel. The Grand plaza servicedapartment hotel wants to cut the cost to manage the department of front desk. The hotel isbecoming a property which can be used by the family and friends, and this achievement will helpto increase their revenues..Objectives-Grand plaza services apartment have the desire to increase 15% of the guests every year.They want to deal a contract with new travel agents.The hotel wants that expenses on the operations of the hotel should be less from to the5%. For that they have reduced the employees as 3 to 2 in each shift.They have modified their apartments as now more family members can live in therenovated 30 apartments.They are refurbishing their rooms and offering some variety, in coming 5 months it can increasetheir 20% of capacity.Core Competencies-The staff of the hotel also wanted to achieve the same objectives. They are working tostand on the expectations of their guests as the team is highly skilled so it is better enoughto satisfy the customersThe management of customer relationship has that ability that it can provide the customerservices that is quite exceptional(Verbeke, 2013).The technology, processes of business and behavior, these all things are understood bythe experts of revenue.Strategy to manage the channels on the hotel is working is so great and those channel aredistributed.
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