Business Strategy

BUSINESS STRATEGY

CONTENT
 Introduction
 Business mission, vision, goals, objectives and core competencies
 Factors for formulating strategic plan
 The effective techniques that are used in strategic plan
 Conclusion
• References

INTRODUCTION
Business strategy is considered as the effective organisational plan which is
essential in dealing with business objectives and set aim. It plays the most
effective role in order to gain competitive advantage at market place. The
basic purpose of each organisation is to achieve their goals and objectives
within a stipulated period of time from which an effective business strategy
is required.

Business mission, vision, goals, objectives and
core competencies
Business strategy helps them in attainment of high profitability for their future growth. For
gaining growth organisation needs to prepare some mission, goals, vision, objectives and
core competencies, these are described as under:
Mission: It is most essential statement which is designed for each business to identifying
their aims.
Vision: Shine Retail Ltd is mainly target teenagers and adults in order to increasing their
sales and revenues through offering high quality goods and services to them.