Business Strategy for Guildford Tyre Company

BUSINESS STRATEGY

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
SECTION 1. ....................................................................................................................................3
Overviewing Guildford tyre company and analysing mission, vision, objectives and core
competencies of the company......................................................................................................3
Assessing various factors that have been considered while formulating strategy by applying
PESTLE also Evaluating the role of strategy in achieving the relevant strategic direction, by
using stakeholder Power/Interest grid model...............................................................................4
Assessing various factors that have been considered while formulating strategy, also applying
appropriate strategic analytical frameworks to assess the internal environment.........................6
Using Porter’s Five Forces model for evaluating the competitive forces within the market
sector of Guildford tyre company, also using Ansoff matrix to devise your strategy towards
improving competitive edge and market position for your chosen organisation.........................6
SECTION 2......................................................................................................................................8
Evaluating the different types of strategic direction using the model.........................................8
Justifying and recommending the best strategies.......................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business strategies are being defined as the various approaches which combines plans
for achieving the strategic missions, objectives, mission bing established by the company the
strategies and approaches being applied by the tyre company. The firm strategy will help in
defining about various competitors, its targets market also various approaches can be adopted by
the company for achieving its mission and vision. Medium and small scale enterprises are those
which are maintaining revenues and assets below nominal size. The companies strategies must
be established for giving proper directions. The Guildford tyre company is operating as a tyre
distributor supplying various rage of products to consumers with establishing possible value to
consumers. This report will provide details about the overview of tyre company. Also, assessing
its various macro factors which will affect the company. Further, provide details about
evaluating the role of strategic direction. Also, assessing internal environment and evaluating
competitive forces using Ansoff matrix. Lastly defining various strategic direction by using
bowman and porter model. Also, justifying the appropriate strategy being used in the company
for achieving growth.
MAIN BODY
SECTION 1.
Overviewing Guildford tyre company and analysing mission, vision, objectives and core
competencies of the company
The Guildford tyre company is the whole seller company trading into various parts of
motor vehicles. Selling various products and accessories to consumers. The company is mainly
producing its wide range of products by aiming for providing various services consisting of fast
and efficient users for challenging cars and aids in suiting the efficient cars. The company is also
listed as the member for distributing its tyres globally as it guarantees for distributing various
accessories to consumers by meeting efficient grand standards (Uhlar, Heyder and König, 2021).
Also, various services are being provided by the company by ranging its extensive array of
various services as the company supplies tyres, batteries, also aids in servicing cars, servicing
batteries, also servicing vehicles of various consumers.
Vision of guild ford tyre company is to establish the most trusted bran and supplier and
global tyre brand around the world. Furthermore, the Mission of company is to provide consumer
with satisfies services by offering various range of products as a wholesale, also become the

most profitable company over years by leading the company with the technical premium
products with the high technical edge, also learning to enhance the global experience by
expansing business. Objective of company is to establish as a prominent tyre market leaders for
producing various tyre accessories also quality services for valuing consumers in the market.
Assessing various factors that have been considered while formulating strategy by applying
PESTLE also Evaluating the role of strategy in achieving the relevant strategic direction,
by using stakeholder Power/Interest grid model
By applying the pestle analysis to the company helps in defining the external factors
which influences the business internal as well as external operations for working n the dynamic
environment.
Political factors : the political factors pays very important role which has hinders the
personal growth of the company and aids in establishing for moving towards innovation .
Various factors which influence the operating of company includes taxes policies, restrictions on
various imports, trade agreements will impact the company impacts and exports to other
countries. The laws of the country which are related to the policies can be the reason why the
business had has to faced issues. These laws can also be the reason why the new company's will
faced restrictions in the entry of this market.
Economic factors : As the total production of the tyre products in the economy will
impact the demand of products. Also, due to various economic changes in the country will
impact the sales of the companies products. Further various factors affecting companies
operations includes inflation rates of Country, efficiency level of financial markets and
infrastructure in which the company is operating its business. Depending on the per capita
income of the economy also the business will face impacts on its sales. Poor economical
condition can also result in negative affects on the business of the organization.
Social factors : Various changes occurring into the market will impact the company
operations as it occurs in positive as well as negative way, the preferences for purchasing the
two-wheelers and four wheelers of various consumers will impact the demand of tyre products
(What is a PESTEL Analysis?, 2022). Various people prefer for buying solid tyres which
provides better experiences and less hindrance from road crack, but some individual preferring
the low cost tyres will not be convenient for travelling on the uncomfortable roads. The social