Business Strategy for Hilton Hotel: Analysis, SWOT, Ansoff Model, and Porter's Five Forces

Business Strategy

Table of Contents
1.INTRODUCTION........................................................................................................................3
TASKS.............................................................................................................................................3
2.Business situation analysis.......................................................................................................3
Strategic positions ......................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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Executive Summary
This project will demonstrate the various heads under the market analysis such as business
situation analysis, strategic positions, customer analysis, with the operating structure of the
company which help in identifying the key strategic marketing objectives.
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1.INTRODUCTION
Business Strategy is the roadmap for the business in order to achieve the desired goals and as the
competition is increasing so, there is a need of the business strategy to set the objectives. This
report is going to evaluate the future attractiveness of a market with the help of understanding
strengths, opportunities and weaknesses. This project will demonstrate the various heads under
the market analysis such as business situation analysis, strategic positions, customer analysis,
with the operating structure of the company which help in identifying the key strategic marketing
objectives. The company chosen for this project is Hilton hotel which is an American
multinational company of hospitality with a wide range of resorts and hotels. As it is the one of
the world's largest hospitality company which deals in owning, managing and franchising the
resorts and hotels. The sources which are used for the report are the journals, online data, public
records, E-books and the articles. The research in this project is done on the basis of secondary
research.
TASKS
2.Business situation analysis
About the brand
History
Hilton Hotel is a famous global brand which provides services of resorts and hotels and it was
started by Conrad Hilton. It targets on business and leisure both with the help of having locations
at popular destinations, near airports, centers globally. Hilton provides different services such as
gym, spa, sauna and many others to keep the customers engaged and satisfied. The global
presence of the hotel is strong as it has a positive impact on the mind of the customers . As they
take the feedbacks from the customers so that they can provide what exactly the customers want
to make an emotional bond with the customers. Moreover, it keeps employees retained in the
company (Oldman and Tomkins, 2018).
Mission Statement/ Values
Mission statement is a roadmap for the company to bring success with setting goal to provide a
memorable experience for the customers. The mission statements of the Hilton hotel is to
bring best experiences for the customers by impacting the society in a positive manner. It is
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