Business Strategy: Competitive Position, Environmental Analysis, and Strategic Planning
VerifiedAI Summary
This document discusses the concept of business strategy and its importance in competing in the market. It explores the competitive position of Harley Davidson using SWOT, VRIO, and Porter's Generic Strategy models. It also analyzes the environmental factors affecting the company using PESTLE analysis and Porter's Five Forces. The document concludes with a discussion on market segmentation, targeting, and positioning.