Business strategy.

Business strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1:Applying suitable structure analyse the impact and influence of macro environment on
company and its strategies......................................................................................................1
M1:Critically analyse macro environment to determine and inform strategic management
decisions.................................................................................................................................4
TASK 2............................................................................................................................................4
P2:Analyse internal environment and capabilities of a industry using suitable structure......4
M2:Critically Evaluate internal environment to assess strengths and weakness of company's
internal capabilities, skills set and framework.......................................................................7
TASK 3............................................................................................................................................7
P3:Applying Porter's Five Forces model evaluate competitive forces of market sector for
company.................................................................................................................................7
M3:Devise suitable strategies to improve competitive edge and position in market based on
results......................................................................................................................................8
TASK 4............................................................................................................................................8

P4 Apply range of theories, concepts and models interpret and devise strategies planning for
given organisation..................................................................................................................8
M4:Produce a strategic management plan that has tangible and tactical strategic priorities and
objectives..............................................................................................................................10
D1:Critique and interpret data and information applying environmental and competitive
analysis to produce a set of valid strategic directions, objectives and tactical actions........11
CONCLUSION..............................................................................................................................12
REFERENCES.............................................................................................................................13

INTRODUCTION
Business strategy refers to combinations of all decisions taken and perform actions by
business to achieve common goals and secure position of competitors in market. Business
strategy is backbone of any organisation to mapping the strategies which assist in performing
tasks and business strategy (Bentham, 2018). It is essential to get positive outcomes of any
business activities in specific industry. Below report is based on ASDA, it is British supermarket
chain in Leeds, England and this company founded in 1949 by peter, Fred Asquith and Noel
Stockdale. This report includes the macro environment and strategies of business impact and
influence to company, internal environment and its capabilities, porter's five forces model and
models, theories and concepts to assist understanding of strategic directions in firm.
MAIN BODY
TASK 1
P1:Applying suitable structure analyse the impact and influence of macro environment on
company and its strategies
ASDA is a leading British supermarket chain founded in 1949 in Leeds, England.
Company based on retailing sector and they provide various goods and services such as
Groceries, services based on finance, Asda mobile and many more. Company manage more than
165,000 employees in 631 plus outlets.
Vision: ASDA dealing in groceries and many goods or services, so their vision statement
is to provide best quality at affordable rates. Company also use eco friendly materials and carry
bags to protect environment from many issues. Their slogan is “save money, live better”.
Mission: ASDA is a well known organisation in UK and they serve their products and
services in other countries also (Bentham, 2018). Company's mission statement is to become
Britain's best valuable retailer through providing best quality and fulfil customer;s needs.
Objectives: Company's main aim is to generate maximum revenue by serving good
services to consumers.
Macro environment
It is defines situation that survive in economy as a whole, instead than in specific
industry. It includes inflation in country, fiscal and monetary policy, spending, employment and
etc. In context of ASDA, They increase their success and profit for this company require to
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