Business Strategy in Football Club Assignment
Added on 2021-01-02
11 Pages3226 Words299 Views
Leadership ManagementProfessional Development
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1Identify who you believe to be Manchester United’s key stakeholders and evaluate their levelof power and attention in relation to the Stakeholder Mapping model? How might theirexpectations differ and possibly conflict?....................................................................................1Critically evaluate how the key cultural characteristics of Manchester United may havechanged from becoming a PLC in 1991 until today?..................................................................4What are the implications of these changes for current and future strategies?............................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONA business strategy refers to a collection of competitive actions that businessesutilise to attract and retain customers, strengthening operations and attaining company'sgoals. Manchester United Football Club, also known as Man United and it refers to aprofessional football club based in Old Trafford, Greater Manchester, England. It hasbeen determined that the club was the highest owned by Manchester United plcearning football club in the world during 2016-17. Further, it has been proved throughresearch that Europe's biggest club sides have been presented with their ChampionsLeague. Moreover, Chelsea club was also a Premier League Champions with MUFCclub. However, MUFC is considered as the most celebrated football club, but theirmastery was at risk. This essay report aims at, using relevant literature evaluationneeds to be done on Manchester United FC: Competing with Europe's Elute Clubs. Theessay will further cover evaluation of key culture characteristics of MUDC that mighthave changed from starting of PLC. Also, it will identify key stakeholders of it & assesstheir level of power. MAIN BODY Identify who you believe to be Manchester United’s key stakeholders and evaluate theirlevel of power and attention in relation to the Stakeholder Mapping model? Howmight their expectations differ and possibly conflict?The Manchester United Club is owned by Glazer family, Avram, Bryan, Joel andEdward Glazer (sons of late Malcolm Glazer) was formed in 1878. According to Bocken,Rana and Short, (2015)the Chairman of the club namely Martin Edwards, in the Year1991 was concerned regarding the strategic issues of raising finance for grounddevelopment & enhancing playing by attracting the highest top players.Further, Bourne, (2016) stated that later on in 1997, the club recruited PeterKenyon for their marketing & branding expertise. They further added that later on hebecame Chief executive who helped to build the Manchester club's global businessinterests. Moreover, it has been also noticed after Comfort, Stewart and Clarkson,(2014) stated that when Kenyon left the club to join Chelsea, Manchester became a wellknown bran across the world by David Gill. Cascetta, Carteni and Montanino, (2015)1
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