Business Strategy

Running head: BUSINESS STRATEGY 1
BUSINESS STRATEGY
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BUSINESS STRATEGY 2
Executive Summary
The WRSX is an international marketing and communication organization which was created 15
years ago after the result of three merging companies. It is one of the leading companies in
selling goods and services globally and the headquarter for global advertising company is in
London, Singapore, New York, and Paris. Although the company is well established, it is
confronted with many strategic difficulties which hinder its financial development and stability.
Currently, the organization has not gained full control of all business environment opportunities.
The operation of WRSX group and the situation currently require the focus of the board of
management to relook various strategic plans that will realign the goals, mission, and vision of
the company. Appropriate strategies are vital in examining the company to eliminate all possible
barriers hindering the competitive advantages of the organization. Thus, the main objective of
this piece is to evaluate internal and external strategic issues of WRSX and examine it
managerial both in digital media advertising and market opportunities in China. Lastly, this
report will provide a managerial insight after analyzing all the strategic plans.
Strategic assessment Internal environment of WRSX
The internal business environment is formed by different aspects illustrated by the McKinsey
model which was established by McKinsey company advisors in 1980s. The McKinsey model
will be vital in evaluating the internal environment of WRSX global advertising organization.
The model is composed of 7s namely; Strategy, staff, skills, structure, systems, shared values and
style. The 7s are linked to each other and the change of one area might impact the other area
(McKinsey &Company 2015).
Strategy

BUSINESS STRATEGY 3
This stage will analyze the strategic position of WRSX organization. The organization
recognizes itself as one of the leading advertising companies within the advertisement market.
The high position has been facilitated by the efforts made in recruiting and keeping innovative
and good in creativity members of staff. The global advertising company is also able to ensure
all its operations are moving smoothly and this has enhanced reputation, power in buying and
growing a new business (Learning Dynamics, 2015). However, the company should focus on
various elements of weakness in leadership, lacking talented individuals within the team and the
issue of budget and cost with respect to financial status.
The staff
The key members of the board are the executive corporation managers and three out of the
possible eight members coming from the non-executive. WRSX's board of members
participation is very important in directing the influence of gross and revenues and also holds a
high monitoring power and priorities in facilitating various schemes of the company. The board
of directors is required to examine the decisions made by the management to realign them with
the appropriate application of relevant strategies. These strategies overwhelm the creativity and
innovations which supports the factors within the advertising industry necessary in helping the
WRSX to stand out in a competitive market.
Skills

BUSINESS STRATEGY 4
The WRSX is experiencing the gap in the market due to lack of high developing skills impacted
by the technological and organizational transformations.
Structure of the WRSX
Considering the activities and commitment of resources in WRSX, the company is able to stand
among the largest scale marketing and advertising service organizations. The business
organization has been able to run its activities through different business departments. Some of
these business units include public relation, sports marketing, film production, and editing,
digital media, and sports marketing. However, the company is making various changes to ensure
it is not left behind in the competitive market. For instance, the information must always be
disseminated to the production group to ensure they establish a proper advertisement that will
target its customers. The team must be trained to enhance it's creativity hence adding value and
increasing the effectiveness of their services and products (Mitcham, 2013).
Systems
In WRSX, identity and branding are the first steps in establishing a scheme to meet the objective
of the customers. The management account is tasked to comprehend with customer's needs.
Consumer marketing unit is in charge of making sure the existent of advertisements either out-
source or in-house (Leonidou et al 2017). The media service unit is given the role of purchasing
and researching on the appropriate media with respect to consumer's needs. There are also key
specializers who cover the various niche of customers like the production of films, digital and
athletic sales (Barnard, 2018).