Business Strategy of Coca-Cola : Assignment
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
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Added on 2020-09-17
Business Strategy of Coca-Cola : Assignment
Assessment on understanding the process of strategic planning and formulating a new strategy for a given organization.
Added on 2020-09-17
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1Examine the business visions, missions, objectives, goals and core competencies informstrategic planning when formulating strategic plans..............................................................31.2 Analyse the factors that have to be considered when formulating strategic plans...........41.3 Evaluate the effectiveness of techniques used when developing strategic business plans5TASK 2............................................................................................................................................72.1 Analyse the strategic positioning of a given organisation by carrying out an organisationalaudit........................................................................................................................................72.2 Environmental audit.........................................................................................................82.3 Assess the significance of stakeholder analysis when formulating new strategy............92.4 Explain new business strategy..........................................................................................9TASK 3..........................................................................................................................................103.1Explain strategies related to the Market entry substantive growth, limited growth orretrenchment.........................................................................................................................103.2Appropriate future strategy for VWAG..........................................................................12TASK 4..........................................................................................................................................124.1Roles and responsibilities of personnel needed for strategy implementation.................124.2 Explain various resource needed for implementing a new strategy...............................134.3 Explain smart target of VWAG......................................................................................14CONCLUSION..............................................................................................................................15REFERENCES................................................................................................................................1
INTRODUCTIONToday, it is important to formulate the strategic planning. Large number of organisationare made their strategies for a accomplishing the goals and objectives. The business strategy ispart of management planning , it helps to develop and improve the organisation performance.Organisation has made better strategies that are help for achieving success inn near future. Thereare various internal and external factors which affects the business activities. Appraise thebusiness strategies is very important to identify the performance of enterprises. This helps foraccomplish competitive advantages in business. Volkswagen group is a largest auto mobilecompany in world. They manufacture the cars and many kind of motor vehicles . They operatedin approx 150 countries. This report shows the vision, mission, objectives and core competencesof organisation. The swot and pestle analyses are also analyses and evaluated. This strategy alsohelps to protect the business from financial crises (Aithal, 2016). The management also play theimportant role for generate business strategies. Various techniques are used by organisation fordevelop their strategic plan. the internal and external factors helps to success of business. Theaudit for environment are also made different business strategies. TASK 11.1Examine the business visions, missions, objectives, goals and core competencies informstrategic planning when formulating strategic plans.Strategic planning means to ascertain the company plans and policies that are helpful fora accomplishing desired goal and objectives. It also helps to analyse the organisation internal andexternal environment. Mission: This statement is very helpful for company for a achieving goals and objectives.through this worker has motivated for work and join hand to their team (Agyapong, and Boamah2013). The vision of the organisation are achieved only with this mission statement. The missionof this cited company is that they maintain the position in every sectors and mainly focus forbenefit to their customers. They manufacture the innovative car and motor vehicles which willattracted to large number of customers. Vision: This statement indicate the roadmap of company. The mainly purpose of creationof this statement in order to accomplishing their long term goals and objectives. They alsoprovides the profit for their investor and other stakeholder(Alsoboa, and Aldehayyat). This cited
company want to become success and earn huge profitability in near future. they also focus tomanufacture different auto mobiles. Goals: The company made some targets and goals for which they mainly works on thiselements. This is the long term planning which the company has focused. In organisation seniorlevel of managers are made goal and other workers are work for accomplishing this targets. thegoals of this cited organisation is to expand their business in every corner of world. Objectives: Booth the goals and objectives are different from each other. These areprocess to achieve the established goals. Company made short term objectives. they helps tocompany to reach their destination factor. this citied company made objective is that theymotivate their employees to give maximum productivity for achieved the success and growth innear future.Core competencies: This help for company to achieve competitive advantages over theanother companies. It also helps for organisation to build their reputation in the minds ofcustomers. This Volkswagen organisation made their competencies in term of distribution,manufacturing process, product development and focus for provide better services to largenumber of customers. These visions, mission, goals , objectives and core competencies are helpful forformulating strategic planning.1.2 Analyse the factors that have to be considered when formulating strategic plansMany factors have considered that influences the strategic planning of organisation. Heraare five phase for develop and improve the strategic planning of organisation:The first phase is to examine the strategic planning of any business is to SWOT. Toidentify the internal and external factors that affect the organisation growth and profitabilitywith the help of this analysis. SWOT analyse is to examine the strength and weakness of theiremployees with the organisation and also analyse the opportunities and threats exist outside thebusiness environment. This cite organisation has effectively analyse their current position withthe help of swot.The second phase is to examine the strategic planning of any business is to PESTLE .Through this factor, it is easily identify the macro factors that affects the profitability oforganisation. Volkswagen group productivity also influenced by this factor that is political,
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