Analyzing the Impact of Macro Environment on Sainsbury's Business Strategy

Business
Strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 : Applying appropriate framework analyse the impact and influence of macro environment
on a given organisation and its strategies....................................................................................3
P2 : Analyse the internal environment and capabilities of a given organisation using
appropriate framework.................................................................................................................5
P3 : Applying Porter’s five forces of model evaluate the competitive forces of a given market
sector for an organisation.............................................................................................................7
P4 : Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation...............................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business strategies is the plan of action and manner of decisions that helps the businesspersons
to accommodate their goals and objectives as effectively. The executives and leaders forms the
various sort that related to task of strategies and policies for individuals in the management. The
business strategy involves the number of factors that includes the market, opponents and the
trade surrounding of the management of business structure that will relates to their strengths
and weaknesses(Aluchna, 2018). The management consider in this report is Sainsbury. It was
founded in 1869 in London, UK with the perspective of providing the quality of services and
goods to oriented consumers. It also involves the 17% market share in the field of supermarket
sector. The surrounding and strategies of business surrounding should be flexible, adaptable
and anchored in mannered quora. The business strategy is the long term plan that will create the
manner of company to desire the further state of image.
TASK 1
P1 : Applying appropriate framework analyse the impact and influence of macro environment on
a given organisation and its strategies
As there are various sort of internal and external factors that will influence the operations
and functions of the business of management. The business that have the source of mannered
strategies that will make the good choices that helps the management to preserve the division and
will enhance the resources to make profit that will produce average revenues.
Stakeholders Analysis
According to this system the partners of an association are analyzed and noticeable
gatherings are created on the ground of critical characters including the degree of cooperation,
interest, power and concerning exercises of organization.
Stage 1: In this stage the partners of organization are inspected for thinking about the public
authority, investors, clients, etc.
Stage 2: Stakeholders are arranged based on:
High force, high interest: These people are unmistakably included and furthermore happy with
the reasonable exercises of organization including investors.

High force, low interest: These individuals have low interest and furthermore will in general
effect conspicuous exercises of an association like government.
Low force, high interest: They have high interest yet can't affect the unmistakable exercises of
organization like clients.
Low interest, high force: These people are not intrigued and they likewise doesn't have any
desire to take interest that prompts sway reasonable exercises like providers.
Stage 3: This stage conspicuously speaks with the appropriate advancement of partners
considering the objectives and goals which are cultivated
Forces of macro surrounding
 Demographic : It involves the various physical qualities of the oriented consumers
and visitors as on the basis of gender, profession, sex, age, background,
development ratio. As each of the quality of visitor will affect the business
strategies.
Economic : It enhance the field of area that will have the impact on managerial activities and
strategies to ensure the total success of the business(Liu, 2019). It mentions the various segments
to analyse the fact of profit by evaluating the productivity.
 Political : The decision that are based on strategies and policies of management of
business in the organizations will directly inclined by the administrative activities
and social groups.
 Socio- culture : It involves the standards of the society and terms of values that are
directly affect to individual manner of decision making. It influence the skill and
ability of the management to attain its input resources.
Technology : The technology have primary impact on the growth and development of business of
management as because techniques are get improved and introduce different manner and
approaches for running the managerial activities(Davids, Van Belle, 2017). It involves the
various sort of ways like electronic media, internet, smooth machinery and computing and many
more that will caused an intense variation in the managerial activities.
PEST Analysis
It is the framework that is measure and evaluate the macro surrounding that will affect the
performance of the organisation. It is simple and broadly used factor that assist the