Business Strategy

BUSINESS STRATEGY
TASK 1

Business profile
Planned business is provided latest brands cloth to there
customers who are generally men and women of age
group 18 to 50. this provided the fashionable and latest
brand clothes as per the choice of there customers. They
use good quality fabrics and raw material for
manufacturing the clothes. They also keep check on the
cost of clothes. The main aim of our business is to
provide wide ranges of clothes to large number of
customers. The business runs with a main motive to
increase the number of customers by providing them
latest clothes at affordable prices. Their aimis to satisfy
customers with varieties of clothes.

1.1 Overview of “Fashion World”
Product portfolio: Fashionable clothes for men and women.
Industry: Apparel industry
USP (Unique Selling Preposition): Quality products and
unique designs in all budget ranges
Pricing mechanism: Affordable prices
Target consumer base: Male and Female of age group 18 to
50.

Long-term vision and mission
Vision: “ To be the number one fashion industry
globally”.
Mission: “ To provide the latest fashion clothes to their
customers ”.