Business Strategy

Business Strategy
(Understanding the process of strategic planning)
Task 1

Content Covered
• Introduction
• Overview
• Critical success factors
• Core competencies, vision, mission and goals
• Factors which should be considered while formulating
strategic plans
• Effectiveness of various techniques used while formulating
strategic business plans

Overview
• Industry: Automotive industry
• Products & Services: Production of cars with latest
technology
• Target market: Middle and Lower income people
• Prices: Affordable pricing policy
• Unique Selling Preposition (USP): Quality cars in
affordable budget

Critical Success factors
• Attractive & modern design
• Advanced manufacturing technique
• Reasonable prices
• High level of comfort