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Business Strategy Assignment : L'Oreal company

   

Added on  2020-12-09

17 Pages3620 Words382 Views
Business Strategy

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1 Impact and influence of the macro environment on a given organisation.............................1TASK 2............................................................................................................................................2P 2 Analyse the internal environment and capabilities of a given organisation usingappropriate frameworks...............................................................................................................2TASK 3 ...........................................................................................................................................4P 3 Applying Porter’s Five Forces model evaluate the competitive forces of a given marketsector for an organisation.............................................................................................................4TASK 4............................................................................................................................................7P 4 Concepts and models, interpret and devise strategic planning for a given organisation.......7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11

INTRODUCTIONBusiness strategies are essential for growth of the corporation so that it can achievespecified targets. Strategy are made as per the need of objectives so that goals can beaccomplished as per the desire manner. The management is responsible for manging strategicdirection to attain higher revenue. To better understand this concept L'Oreal has chosen which isa personal care company belongs to France. In this report there are following topics are coveredsuch as: impact and influence of macro environment, organisation's internal environment andcapabilities and analysis of Porter's five forces model. Apart from this, it also discusses aboutmodels, theories and concepts to assist with the understanding and interpretation of strategicdirections available to a corporation. TASK 1P 1 Impact and influence of the macro environment on a given organisationThe factors which are external & uncontrollable by the corporation are the part of macroenvironment and it can influence the business performance of an organisation. PESTEL analysisis a method which is used to analyse external market where the operations of company areexecuted. By considering macro environment factors the management of L’Oreal can protect itsbusiness from the negative impact of it. It involves: 1

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