BUSINESS STRATEGY.

BUSINESS STRATEGY

Business vision, mission,
objectives and core competencies
• Mission: Mission of an organisation is the rationale behind its set-
up and existence. It is regarded as the aim of an establishment and
this statement is very significant. Mission statements states the
actions that are to be taken to meet the business vision.
• Vision: It is regarded as the future desires which a organisation has
for the business. Vision statements of an entity also rendered an
understanding of the tasks that are to be completed in a specific time
period.

CONT.
 Objectives: Objectives are the the findings of the actions that are
planned to attain the organisational goals. These are the measure of the
progress that motivates businesses to work in effective manner. They
are also regarded as the guidelines that helps in work according to the
plan.
 Core competencies: These are the set of abilities possessed by an
organisation to gain competitive advantages over the rivals. This
feature helps entities in sustaining in the market places.