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Business Strategy Assignment Solution - John Lewis Ltd

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Added on  2020-10-23

Business Strategy Assignment Solution - John Lewis Ltd

   Added on 2020-10-23

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Business Strategy Assignment Solution - John Lewis Ltd_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 & M1 Impact and influence of the macro environment on a given organisation..............1TASK 2............................................................................................................................................4P2 & M2 The internal environment and capabilities of a given organisation........................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Business Strategy Assignment Solution - John Lewis Ltd_2
INTRODUCTIONBusiness strategy refers to the plan or process which assist business firms inaccomplishing their predetermined aims and objectives. With the help of business strategy,managers can take appropriate decisions for the business activities which will aid them toachieve their goals in an effective manner. There are several external and internal environmentfactors which can impact and influence the business activities of a firm. The organisation usesseveral tools such as Pestle, Swot analysis etc. for getting an upper competitive edge in themarket. The organisation taken in this assignment report is John Lewis Ltd which is a retailgroup chain based in London, UK. This report will analyse the capabilities of an organisation byusing the SWOT analysis and the impact and influence of the macro environment factors on theorganisation by using the Pestle analysis.TASK 1P1 & M1 Impact and influence of the macro environment on a given organisationThe firm was founded in 1864 by John lewis in London. Currently, company has 51stores across UK and is also known as the important part of fashion sector in UK market.Company have an effective management team which believes in providing quality products inthe market so that sustainability of firm can be maintained in the marketplace. Main base of theirsustainability and growth in the market place is that they always provide better quality productsto customers because of which a large number of customers are liking the offerings of firm. Incurrent scenario, the competition is very high in the marketplace because the players of fashionsector are providing unique quality products to the customers at affordable prices so, it is verydifficult for the firm to sustain in the marketplace with supplying old fashioned product in themarketplace. For gaining good position in the market, It is very essential for the managers ofJohn lewis to make effective plans and strategies so that they can sustain for the long time in themarket along with providing tough competition to their rivals (Agarwal, Grassl and Pahl, 2012).Thus, it is very important for managers of John lewis to consider external or internal factors ofthe business environment which can adversely or favourably influences their business operations.For analysing such factors in an effective manner, Managers of cited firm have to conductPESTLE and SWOT analysis that is briefly explained as under:1
Business Strategy Assignment Solution - John Lewis Ltd_3

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