Influence of External Macro Environment on Business Strategy

Business Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Demonstrate about the influence of external macro environment strategic plan for the
organisation perspective...............................................................................................................1
M1. Briefly scrutinize the suitable macro environment about the organisation context ...........4
D1. As in Detailed investigation of overall information data through applying environmental
and competitive analysis to produce to set the optimum path and tactical approaches...............4
TASK 2............................................................................................................................................5
P2. Interpreted the situational internal and external environment capabilities in the perspective
of particular company..................................................................................................................5
M2. Through detailed analysation of above internal and external aspects of environment terms
in strength and weakness within external environment...............................................................7
TASK 3............................................................................................................................................8
P3. To evaluate within the method of applying Porter five forces as in business strategy
formulation to measured eth competitive market advantages and disadvantages within the
context of organisation.................................................................................................................8
M3. Critically analysed the appropriate strategies which can developed the competitive market
position. .....................................................................................................................................10
TASK 4..........................................................................................................................................11
P4. Interpret the strategic marketing plan of an organisation ...................................................11
M4. Produce the tactics that are mostly adopted by business ...................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
The business strategy is the systematic procedure which is assort during to optimised the
aspects of organisational work where various form of business method, function and other
management approaches to help for scrutinizing of the opportunities and challenges in the
market in considerate of specific organisation. A manager or experts in background of
organisation development and marketing team are entitled to identifying the scopes and factor in
the market point of view in which the scopes and issues are evolved during the business
establishment as it also making improvised the decision making of organisation owners and
manager within the perspective of measuring the market share, profit match making with
compare of other company performance and product differentiation other more further featured
process to supports and guide to run the business (Adam, 2016). On the perspective of
Automobile industry their team is prepared to identifying the market issues and performing
opportunities to grab and utilised it in better way.
Introduction of Company
The Lotus company is come across in Automobile industry as it is the most prominent
British automotive venture where it operates within the headquartered in United Kingdom, that
manufactured sports and cars and racing cars to basically in sports events of rally racing
organised in international region as well as it targets the car desirables and youngsters
consumers.
TASK 1
P1. Demonstrate about the influence of external macro environment strategic plan for the
organisation perspective
As the description of macro environment is the external influence which propounded
about the outsider power that can affect the business ventures into differentiate factor like
political, economical, social, technological, environment and legal. For that to analysation the
Pestle framework identification is to mapped the opportunities as well as drawbacks about the
business ventures perspective, similarly as for Lotus company following there is description
about the Pestle analysation on to which scrutinize the positive and negative flaws regarding with
business point of view. But before that there is short brief is contributed about company’s vision,
mission and objectives are as follows.
1