Business Strategy - Morrison Sample Assignment

BUSINESS-
STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Impact and influence of macro environment on organisation and its business strategies......1
TASK 2............................................................................................................................................4
Assessment of internal environment and capabilities............................................................4
TASK 3............................................................................................................................................6
Evaluation of a given market by applying Porter's Five Force Model...................................6
TASK 4............................................................................................................................................9
Applying of theories, concepts, models to understand and interpret strategic directions
available to a company...........................................................................................................9
CONCLUSION..............................................................................................................................11
References......................................................................................................................................12
Books & Journal............................................................................................................................12

INTRODUCTION
Business strategy is set of competitive rules and norms that are adopted by organisations
for attracting customers, strengthening performance, getting competitive advantage and then
achievement of objectives and goals of the company. It basically outlines what should be done
by the company and way in which various task have to be planned and initiated are discussed in
planning of business strategy (Aubry, and et. al., 2012). The following report considered in this
report is Morrison. This is the fourth largest chain of supermarket of UK. The headquarters of
this company are located in Bradfort, England. This organisation was founded in the year 1899
by William Morrison. This report discusses about impact and influence of macro environment on
business and stakeholder analysis. The different models for Morrison discussed in report are
Porters model, VRIO framework, SWOT analysis and PESTLE analysis.
TASK 1
Impact and influence of macro environment on organisation and its business strategies
 Mission:- To provide customers and clients valuable products by best value for money
on weekly shopping.
 Vision:- To become food specialist for all people.
 Objectives:- This company has the objective to attain success in market by providing
good quality of products to people.
 PESTLE analysis: This tool is helpful in providing detailed information about
Morrison’s external factors that affect business. PESTLE analysis is helpful in
understanding different macro factors that impacts business. Below mentioned is the
external analysis of Morrison -
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 Political:- There are various factors that affect business operations of the company.
Political elements of country affects business strategies and operations of the company.
Morrison faced supply chain disruption prevailing in UK (Burgess, and Radnor, 2013).
This company is planning to enter foreign markets and while doing this Morrison has to
deal with lots of complexities.
 Economic:- Companies have the opportunity to invest in emerging economies as this is
helpful in growth of the company (Cacciolatti, and Lee, 2016). Morrison faced problem
of recession and this contributed to decline in sales and profit of the company. Recession
situation had a serious impact on sales and profits of Morrison. In order to overcome
from such situation, Morrison has adopted new strategies. The organisation was not able
to manage prices of products. Many employees lost jobs.
 Social:- Social factors affects business operations and their profits. Each and every
country follows different culture and lifestyle. Morrison ensures that it is selling products
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