Business Strategy Assignment Solved - Vodafone group
13 Pages4796 Words135 Views
Added on 2020-11-23
Business Strategy Assignment Solved - Vodafone group
Added on 2020-11-23
ShareRelated Documents
BUSINESS STRATEGY
INTRODUCTION Business strategy basically means the strategy which is used by all the business in order to take all the decisions and performing action in order to achieve the goals and objective of the organization. It is simply means as a long term planning that give better result. To understand the strategy in the better way the report will take Vodafone group for the further study and research. As Vodafone provide many services such as 3G 4G, fiber broadcasting etc. Services to its customers. It mainly base in UK. This reportwill cover PESTEL analysis to understand the impact of macro environment on the business strategies of the company. Further the report will talk about internal environment of the company and it will use VRIO model to analyzing the strategy capabilities and also it will cover the strength and weakness of the company. As moving further the report will conduct the external analysis of competitive market by usingporter’s five forces model which will base on five model such as new entrances, threat of competitor , bargaining power of supplier and buyer and the industry analysis. At last the report will depict the analysis of strategic direction and option for the organization by using Porter’s generic model. TASK 1 Impact and influence of macro environment on organization and its business strategies The PESTEL analysis model is a business tool which helps the company in assessing monitoring the entire external marketing environment factor which impact Vodafone to a large extent. As it is very important to control all the factors that impact the company. As Vodafone being a telecommunication industry has to face many competitive and marketing challenges as it is very important to tackle them in the right and proper manner in order to smooth working of the organization. PESTEL Analysis Political factor – it is the first factor which impact the company to a large extent. As it include many policies of the government. As for the telecom sector , political risk play a major role as it is related to the regulation , radio spectrum , licensing of networking etc. As by the help of political factor government interference the functioning and operation of telecom industry. As it influence the companyto a large extent as the various policies made by the government put many restriction as it may related to tariffs , production of mobile phones, technology adaptation etc . Which impact to the working of the Vodafone (Mathooko and Ogutu, 2015).Economic factor – it is the most important factor that impact the company directly. As it include GDP, inflation rate , income level , interest rate which Vodafone company has to face and all these expenses affect the pricing strategies of the organization. As if the income level is low than it directly affects the sales and profitability of the company. The company also gets affected with the phase of recession as its customers started cutting down their landline connection. And if the inflation rate is high then it directly impacts the long term profitability of the business (Yang, 2015).
Social factor – the other factor is social factor which directly impact the company. As it include attitude, belief, taste , preferences , education of the customers. As the entire factor affect the growth of Vodafone. As social factor impact the growth opportunities in the rural areas of the country. Technology factor – the other factor that is technological factor as technology is growing very fast day by day. As the main business operation of Vodafone is based on use of new technology, mobile network plays a great impact on the growth of the business. It is very important to innovate the product as to attract large number of audiences. The customers across the world are facilitated with more changes in the information. As there are many technological factor such as introduction of cloud computing, tablets, 5G which has created more competition between telecommunication industries. Legal factor - Many legal compliances, issues and regulations has impact over the functioning ofEE Company in long run. Company has to comply with all the changes taking place in laws,broadcasting and licensing requirements from time to time so as to remain competitive in themarket (Wieland, 2017).Environment factor – Vodafone company services can be affected by many environmental factors such that climatic changes, global warming, bad weather, heavy rainfall etc. These factors can hamper the facilities which are provided by any telecom company to its customers across the nation such as mobile networks, signals, national radio spectrum etc. Customers have to face the issues of bad and poor mobile networks, no signals availability etc. Because of the many environmental factors, which indirectlyaffects the profitability of Vodafone Company as well if company is not able to resolve these is Ansoff matrix Vodafone Company will use the Ansoff matrix which is division of but group to see the impact of business strategies on the company. it is a tool that will help the company to analyze and plan strategieswhich will lead to potential growth for the company . This Ansoff matrix uses 4 strategies, market penetration is considered to be less risky whereas diversification is the riskiest.Market penetration –The company focuses on increasing sales of existing product in the already existing product in the already existing market under this . the company makes the strategy to increase market share of the company . the Vodafone company operates in 700 retail stores in uk and to increase its market share the company decreases its prices to attract new customers and can aquire a competitor in the same market place so that the competition of the company can be eliminated and company can increase its ,market share .Product development –
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Project Report Assignment - Business Strategylg...
|15
|4713
|122
Macro Environment Impact and Influence on Vodafone Organisation and Business Strategieslg...
|17
|4527
|219
BUSINESS STRATAGE INTRODUCTION Strategy of Companylg...
|18
|6060
|349
Business Strategy: Assignmentlg...
|18
|4580
|214
Business Strategy Analysis PDFlg...
|19
|5081
|302
Report on Business Strategy of Vodafone Plclg...
|21
|4110
|248