Project Report on Business Strategy - ALDI
Added on 2020-06-05
17 Pages5860 Words31 Views
BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Mission, visions, goals and objectives of ALDI...................................................................11.2 Factors which impact strategic plan......................................................................................21.3 Various techniques which are used in developing strategic business plan...........................3TASK 2............................................................................................................................................42.1 Strategic positioning of ALDI by carrying out organization audit.......................................42.2 Environmental audit for ALDI..............................................................................................52.3 Importance of stakeholder analysis.......................................................................................72.4 Present new strategy for ALDI.............................................................................................7TASK 3............................................................................................................................................83.1 Alternative strategies which are related to market entry.......................................................83.2 Chosen of strategies from various alternatives.....................................................................9TASK 4............................................................................................................................................94.1 Roles and responsibilities of personnel in strategic implementation....................................94.2 Estimated resources requirement for implementing new strategy for ALDI......................104.3 Contribution of SMART objectives on implementation of strategic plan..........................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONBusiness strategy is considered as process which is set out for the purpose of achievetarget and objectives. In simple words it is defined as long term business planning which is attainlong term goals. It is able to reduce weaknesses and enhance strengths. It involves competitivestrategies which is needs to be implement by organization for long term process. The presentreport is based on ALDI which is international supermarket. Firm having approx. 10,000 storesin around 18 countries. Through this they earn turnover which is more than approximately. 50billion pounds (Scholes, 2015). Cited firm is based in UK which is incorporated by two brothersname called Karl and Albrecht in the year 1946. It provides varieties of goods and services totheir targeted customers in order to attract them. There are various factors which having impacton their existence. There is set of mission, visions and goals which are able to maintainperformance and target as well. Staff members have to frame strategic plans. Micro and macroenvironment factors are helpful for companies which having impact on its performance. TASK 11.1 Mission, visions, goals and objectives of ALDI.ALDI is an UK based retailing sector company which is able to provide large number ofproducts and services in international market. It is largest firm which is deals in retail sector. Mission: ALDI wants to provide participation of citizen in in creation of environment inorder to growth and development of society (Meskendahl, 2010). They want to expand businessin various other countries through providing goods and services to them. Vision: They have to frame plans in order to attain their target in order to positivelycontribute future development of economy. Through this they provide long term growth toorganization.Goals: There are various set of goals cited firm which are having impact on itsexistence. Through this companies are able to attain their target which are as aligned below-Provide proper training to their staff members in order to enhance their skills andknowledge.Try to provide goods and services according to targeted customers on the basis oftheir expectation.
Members needs to ensures that available resources are properly utilize forcomplete task.The main goal of the company is to enhance performance in effective manner.Members are responsible to identify market demand of customers and try toprovide goods and services accordingly. Company is responsible to achieve target within stipulated time period andmaintain services as well. Strategic planning consists mission, vision and goals of company through which companies areable to attain their target and goals as well. Furthermore, this is forecasting process which ishelpful to maintain their performance (Astrachan, 2010). All factors are related to purpose oforganization which is needs to typically communicated in written form. Provide effectiveworking environment to their workers through which they easily perform task. Everyorganization have to set mission, vision and objective in order to attain their target and maintainperformance as well. Have to frame proper planning and strategies for the purpose of meetobjectives. It is forecasting process, through which members of ALDI can meet their long termas well as short term goals. 1.2 Factors which impact strategic plan.Strategic plan is considered as long term goals for ALDI. Staff members of cited firm areresponsible to implement those strategies which are helpful for them to attain their long goalsand objectives (Woodcock, Green and Starkey, 2011). Implementation needs to conducted on thebasis of requirement of the firm. All activities need to be conducted according to rules andregulation which are imposed on them as per the provisions of company.Strategic plan is the systematic planning which is considered as forecasting process fororganizations. Members have to prepare proper schedule and follow it as well in order to complythem. Furthermore, both managers and leaders are responsible to instruct their subordinates inorder to complete task and try to attain their target as well. It consists several factors which are asaligned below-Needs of consumer- Employees and other members are needs to maintain performance ofcompany which is able to attain needs to consumers. Goods and services which are provide b6ycited firm is able to retain customers and able to fulfil needs of them as well. Firstly, they have to
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