Business Strategy - Lands Rover Assignment

Added on - 21 Feb 2021

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BUSINESSSTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Applying appropriate frameworks to analyse the impact or influence of macroenvironment on the organisation.................................................................................................1LO 2.................................................................................................................................................3P2 Analyse the internal environment and capabilities of Lands Rover......................................3LO 3.................................................................................................................................................5P3 Applying Porter's five forces model and evaluate the competitive force of a given sector...5LO 4.................................................................................................................................................6P4 Applying various theories and concepts which interpret strategic planning in relation withLand Rover..................................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONBusiness strategy is related to a strategy that includes competitive actions which attractsthe customers and improves the performance ofLands Roverto achieve the organisation goal.This guide the business how to perform the activities so that goals can be achieved(Abraham2013). The organisation chosen for this report is Land Rover which is an established car brand.This is a multinational car which was established in 1948 and its headquarter in London. The carof this brand are popular for luxury and its excellent features as offering multiple designs. ThisLands Roveris mainly famous for its continuous innovation. This report will cover impact orinfluence of business strategies of chosenLands Roverand analysing its internal environmentwhich assess strengths and weakness of an organisation internal capabilities, structure and skills.This will also cover evaluation of competitive forces related to market of chosenLands Roverthrough porter's five force model and various theories, concepts and model or interpret andstrategic planning.LO 1P1 Applying appropriate frameworks to analyse the impact or influence of macro environment onthe organisation.The external environment affects the operations of the organisation. The Land Rover isthe world biggest brand which manufactur the custom car bodies by using high qualitytechnology and machines which reflects the best product in relation with cost and auto mobiles.The external factors affect their strategy and their operations which made the assessment ofexternal factor essential for the effective operation of business. The approach through whichexternal factors are analysed is PESTLE analysis. PESTLE analysis is an effective tool to analyseexternal and internal factors which will impact the operations of Land Rover. The briefexplanation of the factor which affect the operation of Land Rover are as-Political Factors-This factor includes governance system, taxation policies and politicalstability. From the last two years,Lands Roveris getting benefit of low taxation ratewhich resulted in higher profits. TheLands Roverhas to manage diverse regulationswhich is present in various markets. The present governance in this industry is changingwhich make Land Rover to keep focus on changing policies so that it would affect lesswith the operations of theLands Rover(Sternberger and et al., 2019).1
Economic Factors-The economic factors include economic performance, skill level ofworkforce, availability of core manufacture and exchange rate. The availability of skilledworkforce inLands Rovercan lead to increase in more opportunities for the organisation.The increase in economic performance will increase the chances of expansion. The landRover has grown 9-10% due to increase in government expenditure and increase ininvestment in other sector. The volatile exchange rate influences the investments plan ofLand Rover for both short term and long term(Ahamad Nalb and Al-Amri 2013).Social Factors-These factors include migration, demographic, leisure interests andattitude towards health and safety. In present market, the migration is negative which donot allow Land Rover to bring talent from the outside country to manage their operations.The media plays an important role in creation of public opinion and theLands Roverhasto analyse it and work to maintain a good position by building efficient marketingnetwork. The Land Rover produces mainly experiential products and services and thefirm is required to put more efforts so that they can meet expectation which result inachieving competitive advantage in the market.Technological Factors- This factor include technological innovation, research anddevelopment and network speed. The fast growing technology is disrupting the supplynetworks which provide direct assessment to the channel partner which lead to increase inprofit sharing. The research of investment at micro and macro level is increased whichlead to increase in innovation of new ideas. The technology has reduced the life cycle ofproduct which makes supplier to develop products at rapid rate. The Land Rover has tokeep focus on the advancement related with increase in speed or access so that cost can beminimised.Environment factors-These factors include customer activism, recycling andmanagement of waste or extreme weather. The strategy formed by Land Rover has tofocus on the customer awareness and not only exceeds legal standards but to beresponsible stakeholder. TheLands Roveris required to make plans for the regulationsregarding recycling so that they can meet the expectation of their customer. The wastemanagement is required to be done for the units which are near to urban cities andgovernment is also taking step to manage the waste. This weather consideration isnecessary to manage the cost of theLands Rover.2
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