Public Health Strategy Implementation Plan

The assignment requires students to develop a comprehensive plan for implementing a new public health strategy within six months. The plan should include various development activities that can be executed to better modify software changes from the organization, which can help gain goodwill from the market. The student is expected to provide references from books and journals related to public health, including titles such as 'Nursing for Public Health' and 'Social Justice: The Moral Foundations of Public Health and Health Policy'. A suitable title for this assignment would be 'Public Health Strategy Implementation Plan'.

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
AC 1.1 Business missions, Vision, objectives, goals and core competencies inform strategic
planning..................................................................................................................................1
AC 1.2 The factors that have to be considered when formulating strategic plan...................2
AC 1.3 The effectiveness of techniques used when developing strategic business plans......3
Task 2...............................................................................................................................................3
2.1 Analyse the strategic positioning of VW AG by carrying out an organisational audit....3
2.2 Carry out an environment audit for VW AG....................................................................4
2.3 importance of stakeholders analysis when formulating new strategy for VW AG..........5
2.4 New strategy for VW AG.................................................................................................6
3.1 Appropriateness of alternative strategies relating to market entry, substantive growth,
limited growth or retrenchment for VW AG..........................................................................7
3.2 selection of a strategy for VW AG...................................................................................8
4.1 The roles and responsibility of personal at VW AG........................................................1
4.2 Estimated resource requirement for implementations New strategy for VW AG............2
4.3 Smart target .....................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Business strategy help the organisation to develop their objectives and grow business by
top management decision in certain plans in behalf of the higher authority to achieve long term
goals. BBC gives opportunity to bring share business idea on Dragons Den. The most unique
idea have been share. For every organisation the business mission, vision, objectives and core
competence will inform the strategic planning. All the factor that are be considered when
formulating strategic plan. It is important to use effectiveness of techniques used when
developing strategic business plans. From the case of VW AG strategic positioning of VW AG
by carrying out an organisational audit. Aalo it is can be Carry out an environment audit for VW
AG. The importance of stakeholders analysis when formulating new strategy for organisation
will help to make better growth and development. The nee strategy will help to brig the more
advancement. The Appropriateness of alternative strategies relating to market entry, substantive
growth, limited growth or retrenchment for VW AG. From the selected strategy and The roles
and responsibility of personal at the organisations. Estimated resource requirement for
implementations New strategy. The SMART target to achieve growth in organisation.
Task 1
AC 1.1 Business missions, Vision, objectives, goals and core competencies inform strategic
planning.
Overview of the organisations : Cocofina is an organisation deals in the coconut products
in natural flavours. The founder had presented their idea on the Dragoon Den and approved from
the judges.
Mission: To make the number one in with all the coconut related products in the organisations
and contribution in the nation economy to develop and help the society to bring better
development.
Vision:
 To give fresh and natural products to the customer.
 To serve the healthy and yummy coconut goodies across global.
 To make the better core competence from products only.
 They have brand represent healthy, highest and quality products.
Goals:
 They have ultimate goals only to serve the best from the best coconut for their customer.
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Objectives: Cocofina have objective is to give better products to h customer without any hidden
ingredient, additive flavour.
Core competence of the Cocofina are their strong product mix which have al natural flavoured
ingredients. They are offering various types of products which are made up of coconut. Cocofina
have include number of products organic gluten free coconut four ( Idler, 2014) . Organic virgin
coconut oil, creamed coconut, soya free coconut amino. Milk powderer made of coconut.
AC 1.2 The factors that have to be considered when formulating strategic plan.
There are various factor that are considered while formulating strategic plans. It is an
event but not an process. The following factor which are important to considered such as:
 Engagement : if the employee of the organisation will be properly engage with the
planing and give suggestion for taking various strategic formulation will help to from the
better decisions (Schneider, 2011). It can be possible that employer will find the insight
issues which are hindrance in the working environment due to employee engagement.
The more the staff will be execute the strategic decision than the outcomes will be far
better than the as compared.
 Communication: These can be the another factor which is considered to form strategic
planing with communication between employee and top management. From to bottom
level employee is necessary to involve in the strategic formulation with effective
communications.
 Innovations: It can be another factor that will be considered for strategic formulation to
give better strategic decision. These will help to bring the innovation in the organisation
with products development.
 Project Management: It can be major factor that have to considered for the strategic
formulation planing. The project management will help to brig the better decision for the
organisation in specific and important projects.
The above all the factor that will help to considered in the formulation of Cocofina strategic
planning for higher growth and development of organisations.
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AC 1.3 The effectiveness of techniques used when developing strategic business plans.
The organisation need to focused the corrective tools and techniques form the business
planing of the firm to get the effective outcomes. The following techniques that are utilised to
evaluate the developing strategic business plans such as:
SWOT analysis. For every business organisation the most critical evaluation will be hep for
internal analysis of organisation with strength, weakness, opportunity and threat. It will help to
Cocofina to develop better strategic business plan. The internal factor that are considered for the
strength and weaknesses but the external factor will be impacted that are opportunity and threat.
All the objectives, goals and strategics.
Nominal Ranking: The better way to priorities a long list which can be deicide with help of
ranking and other analysis of organisation. The better strategic decisions can be implement with
the distributions. The participate will make the effective decisions with effective make the
possible planning for the organisations.
Team facilitations: These can be also one of the important aspect in which the conflicts will be
matter for the organisation and avoid the problems with better analyse and discuss with team.
The suggestion will be more easy to implement on the various issues to solve in the
organisations. Team facilitation techniques includes active listing, consideration, positive
reinforcement and sometime reconstructive feedback. If the firm will bale to find the better
outcomes with more a appropriate manner to clear the decision in context of organisation
objectives. The more they will get the higher position it can be easy tom excess with team
facilitations.
If all the above strategic techniques will be used to from he planning for organisations in which
most common objectives of the firm will be considered in the process of decision and they will
try to execute with analysis of all factors of company which can be impact on the performance.
Task 2
2.1 Analyse the strategic positioning of VW AG by carrying out an organisational audit
The research carry out the out comes of the 2018 strategy which was introduced by the
Volkswagen group by the vw group in 2010. it after examine the latest strategy that recent 2025
which was introduced by the vw group. Key prospect of the new strategy are analysed and their
implication for the overall the vw group and the individual brands are obdurate. This study looks
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also at the several capabilities that the group is suppose to possess to achieve the goals by 2025
and the several ways in which those potential can be required, finally the research furnish
strategic recommendations which can assist the group to seamlessly execute it's strategy 2025
vision and achieved the coveted result of the vw group. The vw group is one of the dominating
automotive OEMs in the world (Betancourt, 2016.). In year 2016 the group replaced Toyota
group as the biggest OEMs in the world in terms of number of unit sold. The Volkswagen group
involves it's investor in R&D in the world among the companies spanning across different areas.
The group aims to consolidate it's positioning as the highest auto maker in the future as well
through it's strategy 2025 vision. The company recently set up it's separate company called
MOIA to achieve the demand of future mobility. The organization goals at the fore front on
demand of mobility aspiration of the future. This investigation services covers this prospect
extensively, exploring the capabilities and technology requirement to compete on the on going
demand mobility services space. It is also track and capture various enterprise taken by the
company to achieve its mobility services goals and potential enterprise which could achieve in
the future.
2.2 Carry out an environment audit for VW AG
Volkswagen group has determined itself the aims of being the starring automotive
company in environmental phrase as well. For achieving this goals we have assembled
environmental covering activities in the group environment approach. We view out product
environmental footprint holistically across their whole life cycle. This step mostly focus on the
efficient product and process design, the use of advanced environment technology and
sustainable energy suppliers (Brett, 2014. ). We understand agile mobility to mean challenging
of offering mobility comfort and at the same time protecting the climate and diminishing the
traffic waste. This is needed the efficient interplay of people infrastructure, technologies and
mean of transport. The group environment scheme is based on a holistic proceed towards this is
geared to the value chain and thus involve all decision. We have set ambitious and measurable
objectives in these areas and following them systematically. This consider diminishing CO2
emission in the new launched cars convoy and designing compass new model generation to be
more efficient then it's precursor We can only reach our enthusiastic goals if we firmly secure
environment relevant problems in out organisational and decision making procedure. The
group's environmental policy is primal element of this.
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2.3 importance of stakeholders analysis when formulating new strategy for VW AG.
For every organisation the most important aspect is to bring the better strategy to manage
all the stakeholder for better relationship with them to grow higher business. The VW AG knows
the importance of stakeholders analyses while formulating new strategy for more better
outcomes (Stanhope and Lancaster, 2014.). It is important to determine the growth and
development of organisation sales market. The stakeholder of the organisation have direct touch
with employees, partners and customer for all other brands. At the group level VW AG are also
discus about the various topic which are important for the organisation in betterment of
stakeholders. These will help to make better relationship with employees and other stakeholders
for the firm. Also then government is also includes in the discussion to give more opportunity in
the organisation success and firm will contribute for social development as the government
expect with VW AG. The main aim of organization is to understand the stakeholder and try to
fulfils their requirement for healthy relations. To achieve these organisation will contribute
communicate with stakeholder get feedback from them to improve in organisation strategic
decisions. All the partner. Customer, Capital market, society are some of the important
stakeholders.
Stakeholders are group of the important key person who will give more energy to the business
for achieving objectives. They decrease the each and every hindrance comes around the business
and help to effective. The positive environment will be create by the stakeholders with
contribution in the various project of the firm. If the employees will compensated more better
way to give high motivation and innovation takes place in the firm form more opportunity to
gain the customer interaction.
After the controversy of carbon emission of VW AG cars relationship with customer and
government have been affected for organisations (Strech, Hirschberg and Marckmann, 2013.).
The issues have been raise due to manipulate with software. The better the organisation practices
will make more trust to the stakeholders have utilised all the effective strategy again to gain the
trust of these stakeholders. It is important form the organisation to know the stakeholder
requirement in the sense of all the factors that can affected to the goodwill. The way the
organisation need various support from these stakeholders which can be easy to manage the
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funds and other investment can be made by the firm in the future. If the vision and mission are
include while discussion any things with stakeholders.
2.4 New strategy for VW AG.
The various strategy to bring the new expansion of business or to improve new segment
of the organisation. The Ansoff Matrix will help to adopt new strategy in the various product
development such as follows. There various step to bring produce development will help to
bring the effective.
Market Penetration: these can help organisation to make the growth strategy where the business
selling of existing product into the current market. These will help to achieve the various
objective of the VW AG to increase the share of organisation from the market in existing
products. The pricing strategies will be also frame in a more appropriate manner. After the carbo
emission VW AG have to analysis the better pricier strategies and new way of advertising the
car in front of the people. But organisation have to introducer the loyalty scheme to bring trust of
the customer after the controversy have been arise.
Market Development: these will fro the new strategy of the organisation to sell the existing
products into new market. It is not possible for the organisation to sell the same products due to
the carbon emission all the cars have to be recall back by the company and the huge fine have to
pay to the government. All the modi faction have to in new way and after that organisation can
launch their products.
Products Development: These will help, to form the new development of the products in the
organisations. It can be done with the proper identification of problems or that can be the part of
research and development team. All the required of the customer can be find out by the team wit
help of specific target group and target market ( Gehlert and Browne, 2011).
Diversification is the another from strategy to sell the products into the new market where the
organisation have to take high risk into the market for the better growth of the business. For the
organisation if they want to adopt the diversification strategy to first it is important to identify all
the risk which ca be associated in the business.
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3.1 Appropriateness of alternative strategies relating to market entry, substantive growth, limited
growth or retrenchment for VW AG
Volkswagen is a German auto maker that operates worldwide automatise industry as a
manufacturer and distributor. The group's major activities are to design, manufacture and
distributions of cars and other vehicles worldwide Volkswagen aims to raising it's focus on core
business, reduce product cost and enhance profitability to achieve this goals the company is
considering several strategies and business improvement enterprises such as new market entry,
substantive growth, limited growth and retrenchment. It has create a big brand name and it is
well known in all over the world (Griffiths and Hunter, 2007). So that it is not difficult to enter
into the new world. As the increasing of demand in the market there are many several countries,
there group need to enter into their new marketplace. Perhaps the greatest benefit to achieving
essential growth in a business is the fact that it would very likely lead to more growth in the
future. Wealth be deposed to grow exponentially. Using the added fund from growth in the
present to fund project lead to even grater potential wealth gain in the future. Companies in a
particular growth it is seen while principle sign of success. A growing company that takes an
ever greater amount of market share in awaited to use its increase volume to generate greater
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Illustration 1: Ansoff Matrix for Products Development

profit and return on equity. However business manager are hesitate to grow too quickly and
prefer to follow a more limited growth approach. A strategy used by the corporation to diminish
the diversity or the overall sige of the operations of the company. This is te strategy which is
often used in order to cut expenses with the goal of becoming a more financial stable business.
Typically the approach
involves Witherington from certain markets.
3.2 selection of a strategy for VW AG
Volkswagen group says it is systematically moving forward with it's transition to the
mobility world of tomorrow initiated by the together-2025 strategy program for the future. The
Volkswagen group sales activity focus consistently on increasing customer satisfaction. This is
the top priority of the group. Aided by the digitalization offensive by the group in sales we are
placing even greater emphasis on consumers requirement and on service, this offensive will
sustainably shape our business. For business expansion there are requirement for select the
strategies to get the targeted customer so that the will have to customize their strategies
according to the business environment of the country. Volkswagen are operating their business
in the several countries so they have to follow the manner of the some strategies that can help it
to get better expansion in the new market entry and get the substantive growth on the all over
globe. Brand management always focus on the desire customer. They are the starting component
for the innovations that are impelled by demand (Powers and Faden,, 2008). Technology
changes are influence the customer needs and business model they have to choose their
strategies according to demand of the customer cross branding activity have helped the group by
raising its visibility in the market by minimize the functional and branding cost. The auto mobile
market is very competitive and companies eating up each other in the market. For the brand
expansion and new market development the Volkswagen group need to have a unique strategies
to spread out their business and increase the customer they have a minor growth strategy and
retrenchment for the have a global impact of their business. They need to customize their
business with the help of the strategy that give the boost for NW AG group.
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4.1 The roles and responsibility of personal at VW AG.
In organisation role and responsibility is most important to achieve growth in market.
Volkswagen company is one of the top pest company in auto-mobile sector. This company is to
be focus on different roles and responsibility to achieve profit in organisation. The major roles
and responsibility of personnel’s is related to communicate the strategies to the related
department so that the proper steps must be taken by the departments (Thomas, 2012). The
personnel must be clear with the reason behind the strategy as it could be helpful in convincing
the staff in appropriate manner. In organisation roles and responsibility is most important factor
in organisation. It helps to growth and profit in different sector.
In organisation staff member is mos to focus on role and responsibility to achieve profit
in organisation. In this context role and responsibility have use all the member in each
department in organisation. Proper role and responsibility is help in all department is help to
growth in organisation. Roles and responsibility is help to implement the strategies in
organisation. The company is use strategies is organisation for some changes in organisation. At
that time to set a proper role and responsibility is help to set the new strategies in organisation.
It is resectional for very large scale in organisation. It is help to focus on different factor in
organisation.
In organisation roles and responsibility is help to allocation and distribution of resources
in most important factor. It helps to the growth rate in organisation. The proper and effective
communication can help immensely on the ground of disseminating the actual or revised
mission, vision of the Mulberry (Coreil, 2010). It is a responsibility of personnel to ensure the
involvement of maximum number of people towards the strategy implementation process in
organisation. In organisation achieve growth rate on the basis of roles and responsibility in
organisation. In auto-mobile sector strategies is used to achieve growth rate in organisation. All
strategy is set as per the role and responsibility of every level of department in organisation.

4.2 Estimated resource requirement for implementations New strategy for VW AG.
In organisation to set a new strategy is to be used resources is mast be used in
organisation. This company is to be used more resources to implement strategy in organisation.
Resources allocation is one of the most important factor in organisation. It helps in organisation
every factor of strategies. Resource allocation is very important at the implementation of
strategies. Broadly the requirements of resources are based on the environment of company and
the nature of the resources. According to Volkswagen organisation, some resources is must need
to be focus on different aspects in organisation. The company is use following resources are as
follows :-
Physical resources :- In auto-mobile company is to be used physical resources. In physical
resources inculcated production, marketing and financial resources ( Berridge. 2016). The
company is to be focus on financial resources, because finance is the backbone of every
organisation. With the help of finance all the strategies is implement on time or as per the
need. Marketing is help to increase growth in market or target customer.
Quality :- It is the most important factor in organisation. To maintain the quality is main aim of
the organisation. The company is focus on quality of product, because customer is attracted
on the bases of quality of work in organisation.
Technology :- It is one of the most important factor for that organisation. Use technology is help
to increase customer level in organisation. Increase level of technology is help to increase
customer satisfaction.
4.3 Smart target
In organisation is use SMART target to achieve growth in organisation. In SMART target
inculcated lot many activities are as follows :-
S stand for specific. It means a company is to be use specify target. In market is help to achieve
profit and growth rate in organisation. The Volkswagen company is target a particular
audience in market (Linsley Kane and Owen, 2011). The company is focus on particular
market. The cited organization is committed to increase their market share with 5 % in every
quarter.
M stand for measurable target to have been set for the audience. It is help to achieve profit and
growth in organisation. It is improved the profit term in organisation. It is also focused on
total no. of item sold by organisation in market.
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A stand for achievable in organisation. It is clear that to implement the above strategies in right
way. The strategies are work on the right way in market. It is help work is to be done at right
way.
R stand for realistic target. It is clear that the objective has been set in the organisation. It is help
to achieve growth rate and profit. In this way, objective is most important part in
organisation. This step is focus on objectives in organisation (Sophia and Dziegielewski,
2013).
T stand for time. Time is money, work complete on time is help to achieve growth rate in
organisation. The target should be achieve fix time, organisation is set time 4 years. With
the help of SMART objective organisation is achieved growth rate.
Activity 1st year 2nd year 3rd year 4th year 5th year
Research
market
To be identify
with other
option
Testing
Formation of
objective
Resource
allocation
Implementation
Controlling for
evaluation
CONCLUSION
From the report Business strategy it can be easily concluded that cocofina and VW AG
have to adopt various specific business strategy to boost the organisations. The mission ,vision
objective and the core competence are involved. The Ansoff matrix of the new strategy
formation will help to the VW AG to pitch the products into the market in a better way. The
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produce development can be done if the organisation will recall the cars which have been
affected on carbon emission problems. It is important to maintain the firm stakeholder with
better relation and trust after the controversy can be done with the loyalty scheme to recover the
image in front of all the stakeholders of the business. The environment audit outcomes shows
that a huge carbo emission have been founded I the VW AG cars as compared to the other
competitor. If the organization will find the roles and responsibility to implement the better
strategy. The proper estimated resource requirement can for implementation a new strategy for
the organisation in terms of advertisement and cost of recall cars modification. From the
contribution of the SMART objective the organisation will plan of six moth to bring various
development can be execute to better modification. All the software can be changes from the
organisation which can be the help to get goodwill from the market.
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REFERENCES
Books and Journals
Linsley, P. Kane, R. and Owen, S., 2011. Nursing for Public Health: Promotion, Principles and
Practice. OUP Oxford.
Sophia, F. and Dziegielewski, P., 2013. The Changing Face of Health Care Social Work, Third
Edition: Opportunities and Challenges for Professional Practice. 3th Ed. Springer Publishing
Company.
Berridge, V., 2016. Public Health: A Very Short Introduction. Oxford University Press.
Coreil, J., 2010. Social and Behavioral Foundations of Public Health. SAGE.
Thomas, R. and Et. al., 2012. Public Health for an Aging Society. JHU Press.
Powers, M. and Faden, R., 2008. Social Justice: The Moral Foundations of Public Health and
Health Policy. Oxford University Press.
Griffiths, S. and Hunter J. D., 2007. New Perspectives in Public Health. Radcliffe Publishing.
Gehlert, S. and Browne, T., 2011. Handbook of Health Social Work. 2Th Ed. John Wiley &
Sons.
Stanhope, M. and Lancaster, J., 2014. Public Health Nursing - E-Book: Population-Centered
Health Care in the Community. 8th Ed. Elsevier Health Sciences.
Idler, L. E., 2014. Religion as a Social Determinant of Public Health. Oxford University Press.
Strech, D., Hirschberg, I and Marckmann, G., 2013. Ethics in Public Health and Health Policy:
Concepts, Methods, Case Studies. Springer Science & Business Media.
Phiri, M., 2014. Design Tools for Evidence-Based Healthcare Design. Routledge.
Schneider, J. M., 2011. Introduction to Public Health. Jones & Bartlett Learning.
World Health Organization. 2015 Health Worker Role in Providing Safe Abortion Care and Post
Abortion Contraception. World Health Organization.
Brett, J. and Et,al. 2014. Mapping the impact of patient and public involvement on health and
social care research: a systematic review. Health Expectations. 17. 5. 637-650.
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Brett J, and Rt. al., Mapping the impact of patient and public involvement on health and social
care research: a systematic review. Health Expectations. 2014 Oct 1. 17. 5:637-50.
Betancourt, J. and Et.al., 2016. Defining cultural competence: a practical framework for
addressing racial/ethnic disparities in health and health care. Public health reports.
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Ansoff Matrix [2017] <http://www.planstoreality.com.au/resource-centre/1-2-2-prospecting-for-
new-business.html> Access through.
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