Business Strategy for Lloyd Banking Group plc

Business
strategy

Table of Contents
INTRODUCTION :..............................................................................................................................4
PART A - INTERNAL AND EXTERNAL ANALYSIS THAT PROVIDES A PLATFORM FOR
STRATEGIC DECISION MAKING : ................................................................................................4
FRAMEWORK TO ANALYSE THE IMPACT AND INFLUENCE OF THE MACRO
ENVIRONMENT :...............................................................................................................................5
PESTLE ANALYSATION :................................................................................................................6
SWOT ANALYSATION......................................................................................................................8
PART B – ON THE BASIS OF THE ANALYSIS CRITICALLY EVALUATE AND JUSTIFY
STRATEGIC OPTIONS FOR THE ORGANISATION....................................................................10
BOWMAN'S STRATEGIC CLOCK.................................................................................................10
LLOYDS BANKING PORTERS FIVE FORCES ANALYSATION................................................11
STRATEGIC OPTIONS AVAILABILE FOR THE ORGANISATION :..........................................12
CONCLUSION :................................................................................................................................14

INTRODUCTION :
This report will cover up the internal and external analysis which gives the platform for
strategic decision making including the PESTLE and SWOT organisation with an evaluation of the
resources and capabilities of the organisation along with this there will be a complete analysis of the
environment with the help of Porter's Five Forces model with the identification and justification of
the organisation of Lloyd Banking and it's potential of the competitive advantage which helps in the
valid and tactical strategies for achieving the objectives of the organisation. There will be a
distinctive strategies available for the organisations with the most appropriate strategies for the
platform of growth by which there will be strategies that will be ensuring success in the
organisation and all of these information in this report will be having the assurance in the outcomes
of the business of Lloyd Banking and meanwhile the growth of the organisation with the help of
different type of strategies which would be helpful for Lloyds Banks group plc. This report would
be divided into 2 parts , on the first part there would internal and external analysis for providing a
platform of strategic decision making using different methods in the report and the second part of
the report will be containing the basis of the analysis of the first part by justifying the strategic
options available for the organisation which is Lloyds Banks group plc.(Achinas, el. at.,2019)
PART A - INTERNAL AND EXTERNAL ANALYSIS THAT
PROVIDES A PLATFORM FOR STRATEGIC DECISION
MAKING :
INTERNAL ANALYSIS :
Internal analysis targets on the evaluation of the general aspects of the organisation as it can
be helpful to see through the strong weak points of the organisation which eventually helps into
evolving in the business and it's strategies about the resources has been getting used in the
organisation. This strategic management requires internal analysis as it is vital for valid reasons one
of which is it provides the in depth understanding of the management of the resources of the
organisation and getting the precise knowledge about the inefficiencies in the accounts of the
business and the only way of knowing about these sensitive things is though the internal analysis of
the organisation.
EXTERNAL ANALYSIS :

The time of the process in the evaluation of the goals and resources of the organisation one
need to look around and analyse the external factors of the business which provides the
management strategies as it is important to look after the external forces of the business as it could
effect the operations of the business. This analysis is more about the environment of the business as
there are many competitors in the industry so the organisation needs to see the solution to be ready
with the outsources which could be diverting for the business. It requires to keep an eye on the
regulatory changes in the frameworks of the of the government for the effective management of the
finance of the organisation.
Lloyd Banking group has been initiating to grow and expand it's products and it is already
enhancing the innovation of the strategies of their products and services to satisfy the consumers as
per their requirements and he growth of the banking services is promising as per the report of CBI.
Therefore it would help Lloyds to grow their investments and its securities in the business of
insurance. Lloyds Banks provides a lot of financial products including banking wholesale and
insurance products providing loans , mortgages and social banking products. (Ackermann, F., 2020)
FRAMEWORK TO ANALYSE THE IMPACT AND INFLUENCE
OF THE MACRO ENVIRONMENT :
The vision of the Lloyds Banks serves as a philosophy of the institution as the company is
one of the biggest financial influencer in the market all over the world and it operates it's business
through the potential opportunities and innovations of their products. Today , the bank has been able
to taje the initiatives which is giving the competitive market to their competitors. It may effect the
functioning of the business as it influence the working of the organisation so that they can grow
their brand image in the business.
TECHNIQUES AND STRATEGIES :
Business : This technique helps the business to get through the strength and weakness of the
organisation and Lloyd Banks is capable enough to understand the dynamics and work on the loop
holes of the company.
Benchmarking : This strategy initiates when the organisation make their brand image compete with
the other competitors of the market in the same business of the organisation and Llyod Banking has