Organisation and Environment Audit of Volkswagen : Assignment

Added on - 21 Jul 2020

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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Role of business missions and goals in creation of strategic plan........................................11.2 Important factors in formulation of a plan............................................................................11.3 Effectiveness of techniques that are used in development of strategic plans........................1TASK 2............................................................................................................................................12.1 Organisational audit of Volkswagen.....................................................................................12.2 Environmental audit...........................................................................................................22.3 Importance of stakeholders analyses.....................................................................................32.4 New strategy for Volkswagen...............................................................................................43.1 Evaluation of appropriateness of the alternative strategies..................................................43.2 Justifying selected strategy..................................................................................................64.1 Responsibility of personnel who are responsible for execution of strategy..........................64.2 Analysis for resources required in strategy implementation.................................................74.3 Role of SMART targets in implementation of strategy......................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONAn organisation cannot proceed towards their mission until they make sound businessstrategies. Tactics are various kind of plans which provide a direction to an enterprise (Definitionof business strategy.2017). Normally these blue are made for attaining long term goals. This fileis based on Volkswagen, they are leading company of Auto-mobile industry are present acrossthe globe (Palmer and et.al., 2015). Skoda, Bugatti, Porsche etc. are some of its popularsubsidiaries. This assignment will cover organisation and environmental audit of Volkswagen.The importance of stakeholders will also get analysed in this project. Some significant topic likemarket entry, expansion programme etc. will come under this report. A new strategy will beexplained for this enterprise, the responsibility of people who are accountable forimplementation of new tactics will be included in this assignment.TASK 11.1 Role of business missions and goals in creation of strategic planCovered in PPT.1.2 Important factors in formulation of a planCovered in PPT.1.3 Effectiveness of techniques that are used in development of strategic plansCovered in PPT.TASK 22.1 Organisational audit of VolkswagenSWOT analyses of a company shows they internal strength and weaknesses. It also depict theopportunities which an enterprise can exploit in current or upcoming time (Li, Zhou and Si,2011). Potential threats also become part of this analyses:Strengths- This firm has sound global presence. They offer variety of product and theirfinancial position is also very strong. R&D department of this enterprise provide competitiveadvantages to this company, they are successfully implanting various innovation in theirproducts. The are not dependant on a specific market, this shows if their business will notperform will in one region then it will not make any significant affect on revenue of thecompany.1
Weaknesses – This organisation is found guilty for making many laws, they have losttrust of many people and it is making a negative impact on their growth (London and Hart,2011). Volkswagen is not strong in some developed market like North America and somedeveloping market like India.Opportunities – This corporation have capacity to capture Asian region. This economy isgrowing with a high speed and in upcoming time countries like India and China will play animportant role in success of failure of a auto-mobile enterprise. They can also enhance theproduct and hybrid and electric vehicles, the demand of diesel and petrol car will go down inforthcoming time.Threats – The highly fluctuating fuel prices can hamper the growth of industry.Regulations relating to environment are also getting tighten in many countries, this creating extrafinancial and operational burden on Volkswagen.2.2 Environmental auditPESTLE analysis is done for finding the impact of external factors on a company.Following is PESTLE of Volkswagen:Political – Some Asian countries understand that if multi-national corporation will investin their nation then it will solve different kind of problems for the country like issues relating toinfrastructural development, unemployment etc. They are focusing of ease of doing business andgiving special tax deductions to the organisation who are ready to invest heavy sum (Killing,2012). Volkswagen is investing money in this region and it is making a positive impact on theirbusiness.Economical – Economic growth of European countries is weak, their purchasing power isnot increasing and the demand of luxury products is going down. This is not good for therevenue of Volkswagen because many of their brand are running their operation in luxurysegment.Social – This enterprise is resolving one of the biggest problem of many nations i.e.unemployment millions of people are working in this corporation and this is improving theirimage in the society.Technological – The auto-mobile sector is going through major changes and the marketof electric cars is continuously increasing. This organisation knowns how to cope up with2
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