Business Strategy

Running head: BUSINESS STRATEGY
Business Strategy
Name of the Student
Name of the University
Author’s Note

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BUSINESS STRATEGY
Table of Contents
1. Introduction:................................................................................................................................2
2. Compare and Contrast the following strategy adopted by Mamor Magda:.................................2
3. Discuss three strategies that Mamor Magda could adopt for expanding their business in
Australia:..........................................................................................................................................4
4. Conclusion...................................................................................................................................5
Reference List:.................................................................................................................................7

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BUSINESS STRATEGY
1. Introduction:
Behind running the entire process of business in market with sustainability, the
organizational experts have to focus on implementing suitable strategies. Business strategy is the
working plan of an organization in order to achieve its goals and objectives so that success can
be achieved. In this very specific study, an in-depth case study is conducted on how Momor
Magda has earned immense business image and reputation as an ice-cream venture. As per the
given case scenario it has been observed that Momor Magda has primarily used three major
strategies within business in order to meet the customers’ needs and demands.
2. Compare and Contrast the following strategy adopted by Mamor Magda:
Differentiation strategy:
Differentiation strategy is one of the most significant marketing strategies which helps
the business experts in differentiating their brands and products from its major competitors. In
implementing this very specific strategy, the business experts have rendered several innovations
within the business process (Serra and Kunc 2015). The innovations imply product level
differentiation, price differentiation and differentiation on promotion. As per business policies,
the organizational experts tend to focus on providing superior quality of products to the
customers. At the same time, Momor Magda has decided to make their price range affordable to
those people who belong to average cost of customers. On the other hand, by implementing
differentiation strategy Momor Magda has focused on rendering innovation on their promotional
techniques as well. Angela has requested the friend circle to implement social media promotions