Assignment: Business Strategy of an Organization

Running head: BUSINESS STRATEGY (MANAGEMENT)
An exploration and critical analysis of East and North Herts NHS Trust
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Author Note

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Executive Summary
Situational analysis of an organization allows their management to identify the present strength
and weakness and observe threats in order to get knowledge about the opportunity to porper in
the future. In this business report, the two situational analysis tool that is 5C analysis and SWOT
analysis is taken into consideration. Through this snalysi it has been found that the organization
East and North Herts NHS Trust serves the people of UK with quality medical care facility.
Though there are many threats like poor treatment quality for the accident and emergency
patients especially during the festival season. There were lack of bed resources for the critical
patients and several operations also got postponed due to the same factor. It has been also found
that through the organization have good financial reputation, they were failed to meet their target
to attend emergency patients. They also face loss once due to cyber attack and this represents the
poor maintenance of the data managed within the organization. This report highlights the
qualitative and quantitative data for some of the strategic issues and desired recommendations is
also made so that the performance of the organization can be improved.

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Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Discussion..................................................................................................................................4
2.1 Theories related to Strategic Situational Analysis.................................................................4
2.1.1 5C analysis......................................................................................................................4
2.1.2 SWOT Analysis..............................................................................................................6
2.1.3 PESTLE analysis-...........................................................................................................7
2.1.4 VRIO-.............................................................................................................................8
2.2 Identified strategic issues facing the business:......................................................................9
2.2.1 Issues in broad environment...........................................................................................9
2.2.2 Issues in industry environment.....................................................................................10
2.2.3 Issues in resources and capabilities..............................................................................13
3.0 Strategic options or recommendations.....................................................................................15
3.1 Developing transparent policies..........................................................................................15
3.2 Effective collaboration with local heath care services........................................................15
3.3 Recruitment of knowledgeable staffs..................................................................................16
3.4 Attainable changes in policies.............................................................................................16
3.5 Development of IT department and modern IT technology................................................16
4.0 Conclusion...............................................................................................................................17
5.0 Reference List and Bibliography.............................................................................................18

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1.0 Introduction
The situation analysis plays an important role in analyzing the strengths and weakness of
an organization along with its threats and opportunity to prosper in future. Ginter et al. (2018)
stated that this assessment also allows the company to focus on important details like actual size
of the audience and noticing the positive traits in them through which the business can be
improved. This assessment is also important for analyzing the business environment and the
ability of the contenders. (Kotler 2015) highlighted that many business people consider
assessments for product’s situation, situation of the competitions, distribution situations,
opportunity and issue analysis and evaluation of environmental factors. The organization taken
into consideration for this business report is East and North Herts NHS Trust. East and North
Herts NHS Trust were established in the year 2000 and serves medical treatment and care
services to the communal. This human care organization is best known for their every kind of
simple and chronicle diseases, blood test equipments, maternity, radiology services and
outpatient appointment services (Enherts-tr.nhs.uk 2018). Their strategy is based on their people,
patients and their experience. They have 75.2% of the staff survey engagement score and have
bullying and harassment score of 27% (Enherts-tr.nhs.uk 2018). Though they have 7.91%
vacancy rate and a turnover rate of 26.35% within first twelve months of service but they have
target set for each of these milestones in order to assess their organization’s performance and rate
their efficiency (Enherts-tr.nhs.uk 2018).
The two of the most important theories for strategic situation analysis in this report will
be the 5C analysis and SWOT analysis. Thus report also highlights the main strategic issue of the
considered organization in terms of issues in broad environment, industry environment and
resources and capabilities. A plan will be presented so as to overcome the existing issues and a

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recommendation section will highlight some of the strategies through which the suggested plan
can be improved for future benefits.
2.0 Discussion
2.1 Theories related to Strategic Situational Analysis
2.1.1 5C analysis
The major components of the 5C analysis are company, customers, competitors,
collaborators and climate.
2.1.1.1 Company
Sauria et al. (2015) stated that the main purpose for the analysis of company’s situation is
to emphasize on its vision, strategies, capabilities, culture, technology used and objectives.
Miyanji et al. (2018) furthermore depicted that if these aspects are carefully measured, then it
helps in understanding the current issues present in the organization and its future impacts if not
addressed. East and North Herts NHS Trust values their patient’s first and thrives for continuous
improvements that prove their excellence, they are also open and honest to everyone and prefer
to work collaboratively as a team.
2.1.1.2 Customers
In order to know about the target audience, market size, market growth, customer’s
behavior, buying patterns, average purchase size and preferred retail channels, understanding the
customer’s perspective is important (Skoog et al. 2017). The patients throughout the United
Kingdom are their customers. Moreover, due to their system for 4 hour treatment for the
emergency patients, people who are severely injured are their prime customers.