Unit 32 Business Strategy Strategic Management Plan

Unit-32 Business
Strategy
(Strategic Management
Plan)

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1. Analyse the impact of macro environment......................................................................4
M1. Critically evaluate different external factors in macro environment..............................6
TASK 2............................................................................................................................................6
P2. Analyse internal and external factors of business environment.......................................6
M2. Critically analyse the strengths and weaknesses of the organisation..............................8
TASK 3............................................................................................................................................9
P3. Evaluate the key competitive forces with the application of Porter's Five Forces...........9
M3. Devise suitable strategies to enhance competitive edge and market position..............10
TASK 4..........................................................................................................................................10
P4. Application of theory, models or concepts.....................................................................10
M4. Produce a strategic management plan that has tactical and tangible priorities and targets.
..............................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERNCES:................................................................................................................................14
Books and Journals:..............................................................................................................14

INTRODUCTION
Business strategy delineates as the course of action or group of decisions which aid
companies to attain its aims and targets of business. It is used as a master plan that the business
management implements to defend its competitive edge in the potential marketplace, target
customers, carry on its business operations, and attain the intended results of the organisation. It
is important to analyse the faults in the master plan so that the business would not lost in the
crowd of vicious competition (Alanzi, 2018). In this report, the chosen company is Tesco Plc. It
is a global retail organisation which is known for various products and services such as financial
services, furniture, clothing, books, internet services, teleocom services and so forth. The launch
year of the company was 1919. It has spread its business all around the world. The current report
will consider several frameworks and models which is useful for making strategic decision for
the business. It will include PESTLE for analysing macro environment, SWOT for examining
micro environment, Porter's five forces for industry analysis. At last, this report will also outline
Bowman's strategy clock for devise strategic plan.
TASK 1
P1. Analyse the impact of macro environment.
The concept of PESTLE analysis defines the analysis of several external factors that can
influence the company and its operations in both positive and negative ways. It involves
political, economic, social, technological, legal and environmental factors. These factors can
create various opportunities and threats of the Tesco Company. The application of PESTLE
analysis has been done underneath:
 Political factors: It include political stability, tax policies, trade restrictions and many
more. In respect of Tesco, as the company has its business operations in twelve countries,
involving Europe and Asia, it is fundamental for them to understand the impact of
political factors so that better decisions can be made for the growth of business. Import
duties on products can influence the chosen company as it trade some inventory from
cross-borders such as East Asia and China. On the other hand, Brexit has imposed new
rules and regulations due to which many of the citizens think that it helps in creating
employment opportunities.