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Business Strategy & Management Principles - Doc

   

Added on  2021-04-22

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Running head: BUSINESS STRATEGY & MANAGEMENT PRINCIPLESBUSINESS STRATEGY & MANAGEMENT PRINCIPLESName of the Student:Name of the University:Author Note:
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1BUSINESS STRATEGY & MANAGEMENT PRINCIPLESTable of ContentsPerson Making Corporate Level Strategy, Ways Adopted, Ways Multi-business model form Strategies and Target Audience.................................................................................................2Horizontal Integration as Strategy; Advantages and Disadvantages.........................................2Vertical Integration as Strategy; Advantages and Disadvantages..............................................3Strategic Outsourcing and its Benefits.......................................................................................3Why and When Companies Diversify........................................................................................4Related and Unrelated Diversification.......................................................................................4Reasons for Failure of Diversification.......................................................................................4Advantages and Disadvantages of Acquisition for Entry in Newer Industry............................4References:.................................................................................................................................6
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2BUSINESS STRATEGY & MANAGEMENT PRINCIPLESPerson Making Corporate Level Strategy, Ways Adopted, Ways Multi-business modelform Strategies and Target AudienceThe corporate level strategy is made by the Chief Executive Officer (CEO) of anorganization who then passes down the strategic milestones to the respective business headsof the various divisions (Wheelen et al., 2017). The strategies are adopted by the top management keeping in mind the firm’sobjective, allocation and acquisition of the resources and coordination with the variousstrategic business units for delivering optimal performance. An organization with a multi business model will form their strategies in a manner sothat their decisions are coherent, unified and integrated and helps in defining the long termobjectives, resource allocation, plan and competitive domain. Strategies should also reflectthe strengths, weakness, opportunities and external threats along with development ofdifferentiating tasks and roles at all the functional levels.They should consider their competitors target market. Also, there might be a nichemarket which may still remain untargeted or develop ways in attracting the same customersin a slightly different manner. Horizontal Integration as Strategy; Advantages and Disadvantages Companies should leverage horizontal integration as a strategy as it enables thecompany to grow in size, enhance its product differentiation, helps in achieving economies ofscale, reduces competition and allows access to newer markets (Strauss, Ruppn & Love,2016). Examples include, Disney and Pixar.
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