Business Strategy for Marks and Spencer

Business strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
P1 Suitable framework that analyse macro environment............................................................3
P2 Evaluate internal environment and capabilities of company by help of appropriate model.7
P3 Porter's Five force model......................................................................................................9
P4 Range of concepts to develop strategic plan.......................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
The business strategy effective combination of actions and decision making that need to
be perform by business in achieving objectives of organisation. It is most important for the
company as it provides opportunity (competitive advantage, market expansion) for business
growth in strategic way. It is the suitable set of actions plans which provides suitable direction to
the business in minimising risk and maximum utilisation of resources. The business strategy
consist of emergent market, competitors, strengths and weakness that will help in developing
flexible environment of the company (Acuña-Carvajal and et.al., 2019). The proper planning and
development of business strategy needs effective skills of planning and business analysis on that
company can understand its functions of marketing, sales and distribution. The chosen
organisation for this report is Marks and Spencer that provide specialised services and products
(clothing, home appliances). It is founded in 1884 by the Michael Marks, Thomas Spencer and
deliver varieties of goods like clothing, beauty, home, furniture and so on. The reports highlights
analysis of macro environment that impact performance of company. It also evaluate internal
environment and capabilities of company by help the of appropriate model to examine strengths
and weakness of company. Through Porter's Five force model, company can examine its
competitive position in the market and develop strategic plan for company growth.
TASK 1
P1 Suitable framework that analyse macro environment
In context of Marks and Spencer, there are various environmental factors that impact
company performance. Marks and Spencer deals in dynamic environment of retail that keep on
changing on regular basis that is why company need to analyse the impact of macro environment
(Bernhardt, 2017). This will enhance company performance and efficiency level to fulfil
company objectives.
Stakeholders' matrix
The stakeholder is consider as several parties that is involved in the activities of business
organisation that is why any party that impact performance of Marks and Spencer is refers as
stakeholder. While analysing the stakeholder matrix, various dimensions are need to be arranged
and manage appropriately. In Marks and Spencer, most of the stakeholder are key players in the

form of company dimensions that are government, customers, employees, investors, competitors
and so on.
In the above figure, it has been seen hat level of importance and level of influence is
examine among stakeholders of Marks and Spencer. Customers has high interest and high
influence towards company products and services (Blackwell, 2017). Because they have multiple
substitute product which satisfies their specific demand so Switching interest of customer impact
company sales ratio. The government has low importance and high influence because they can
imposed laws and regulation like trade, tax which impact Marks and Spencer company
performance level as company need to follow these regulation in its operations.
The employees of Marks and Spencer are generating low influence but high importance
because they are very essential for company productivity (Cosenz, 2017). Employees directly
deals with the customers and become company important value but they do not have influencing
level as power is not in the hands of employee. Employees are regulated by the higher authority.
The suppliers of the marks and Spencer have low influence and low importance in Marks and
Spencer. There is no interest of suppliers in company profits and they are very loyal towards